About the role
The purpose of this role is to deliver a large-scale programme of undergraduate course content optimisation to support student recruitment and improve course discoverability across search engines, answer engines and generative AI platforms.
Client Details
University in London who are looking for a web, content expert
Description
- Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
- Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
- Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
- Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
- Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
- Support the creation and optimisation of subject landing pages and related digital content assets.
- Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).
Stakeholder Management & Project Delivery
- Lead content development discussions with ac...
About this listing
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