Paid social growth lead

Paid Social Growth Lead (Meta Focus) Location: Reading (Hybrid, with regular time on-site working closely with our team and venues). We are located 2 minutes walk form the station, with a 20 minute direct train into London and Elizabeth line link. Salary: £50,000 – £70,000 + performance bonus (OTE £80k+ tied to growth) About Us We’re a growing hospitality group with two established venues and two more launching soon, alongside a developing e-commerce brand. We’ve worked with agencies and in-house teams. We’re now bringing paid media fully internal and investing in a dedicated growth role. The role This is a newly created position with real ownership. You’ll be responsible for turning ad spend into revenue, leading paid social across both: * venues (footfall and bookings) * e-commerce (online sales) Primary focus: Meta Ads Manager Secondary: TikTok Ads Manager How you work * Fast-paced, creative and content-driven * Rapid testing of creatives, hooks and offers * Quick feedback loops — scaling what works and cutting what doesn’t * Improving funnel performance (ads to landing page to conversion) * Close collaboration with our in-house content creator (who leads organic strategy) * Use of AI tools and platform automation to improve speed and output What we’re looking for * Strong track record with Meta Ads Manager (essential) * Experience with TikTok Ads Manager or a strong creative-led mindset * Experience managing and scaling paid social budgets (£50k–£100k+ monthly) * Commercial mindset focused on revenue and profit Bonus (not essential) * CRO or landing page optimisation experience * Exposure to Google Ads Growth and future opportunity As we scale, we plan to build out a small in-house media function to support the wider business. This role will play a key part in shaping that direction, with the opportunity to influence how it’s built, define processes, and potentially support future hires as the team grows. Benefits: * Free parking * On-site parking Application question(s): * Describe a paid social campaign you scaled. Include starting spend, what you changed, and the final outcome (CPA/ROAS/revenue). Work Location: Hybrid remote in Reading RG1 1EP