Sales Team Lead

Company Description

Kinly is dedicated to supporting older people across the UK by helping them navigate and access various benefits and services available to them. Committed to making a difference, Kinly empowers individuals to live independently for longer while enhancing their quality of life.

You could be just the right applicant for this job Read all associated information and make sure to apply.

Salary: £35K-40K

Job Summary:

The Sales Team Lead plays a vital role in delivering Kinly’s mission by leading a 

high‑performing sales team. The role focuses on developing advisors, driving 

consultative sales performance, and ensuring consistent, exceptional customer 

experiences. It also involves managing team productivity and collaborating across 

functions to support continuous improvement. This role reports to Emily Tickell (ET)

Key Responsibilities:

• Monitor and drive team performance across key metrics including conversion, call efficiency, call volume, quality, and customer experience

• Proactive management of low-performance and handling difficult conversations, including disciplinary  procedures where required

• Provide regular feedback and development plans to help advisors progress through defined skill levels

and career pathways

• Support the team in handling escalations, complex customer scenarios, and complaints

• Ensure consistent adherence to process, compliance requirements, and CRM accuracy

• Use data insights to identify performance gaps, behavioural trends, and opportunities for improvement

• Coordinate team schedules ensuring a balance of daily and ad hoc tasks and schedule adherence within the team

• Create a positive, collaborative, inclusive team culture aligned with Kinly’s mission and values

• Partner with cross‑functional colleagues (Training, Coaches, Ops) to improve processes and customer 

experience

• Work with coaches to lead and support a team of Sales Advisors to deliver effective, consultative customer conversations

Qualifications:

• Strong alignment with Kinly’s mission

• Experience in a sales, team management, or customer‑facing environment, preferably in consultative sales

• Demonstrated ability to motivate, coach and support others to grow capability and performance

• Confident communicator with the ability to influence, guide and provide actionable feedback

• Strong analytical mindset - able to interpret performance data and translate insights into action

• Highly organised with excellent time‑management and prioritisation skills

• Proactive problem‑solver with resilience and sound decision‑making

What skill set you require:

• Leadership & Development: Ability to support both underperformance and high‑performance through 

structured, empathetic coaching

• Data-driven Decision Making: Able to identify trends and generate actionable insights from performance 

data

• Sales Expertise: Deep understanding of consultative sales behaviours and what “good” looks like across 

all skill levels

• Communication Mastery: Clear, confident, adaptable communication - both written and verbal

• Team Collaboration: Supports others, fosters a positive culture, and maintains strong internal relationships

• Customer‑Centric Mindset: Ensures high‑quality customer experiences and positive outcomes at every 

stage

Measure of Success will include:

• Delivery of 1:1s and performance reviews xwzovoh in line with company timelines

• Team conversion performance consistently achieving or exceeding targets 

• Consistent productivity delivery, including call volume, call efficiency and balanced call duration

• Low cancellation rates, showing strong quality and suitability of deals

• CRM and process compliance kept at a high standard across the team

• Improved capability across team, evidenced by advisor progression through skill levels

• Positive team culture, measured through engagement, retention, and peer feedback

• Effective escalation management, with the majority resolved at Team Lead level

What your learning will include:

• Advanced mentoring techniques, developmental conversations, and performance management skills

• Enhanced understanding of data interpretation and performance trends

• Strategic leadership skills, including prioritisation, delegation, and influencing stakeholders

• Cross‑functional understanding gained through collaboration with Operations, QA, Training, and Product teams

• Broader exposure to projects and initiatives that shape the customer experience and department strategy