Head of Digital Marketing & Content TLNT1_NI

Our Client is a Fitness, Welbeing and Nutrition company. Due to recent company growth, they require a Head of Digital Marketing & Contentprofessional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion. This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation Duties & Responsibilities: Digital Marketing & Growth Lead and execute the overall digital marketing strategy Grow brand awareness, reach, engagement and lead generation Expand the business onto new and emerging social media platforms Develop and manage organic and paid content strategies Monitor trends, analytics and platform performance Improve conversion across social media, email and marketing funnels Work closely with sales and setter teams to improve lead quality and bookings Social Media Management Oversee all social media platforms including: Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms Content Creation & Production Plan, script and oversee content creation Coordinate video production, editing and publishing Assist with creative direction for reels, podcasts and campaigns Develop high-performing hooks, captions, CTAs and educational content Organise and manage content shoots and production days Podcast Management Assist in launching and scaling a new podcast Help set up and manage a podcast studio Coordinate guests, scheduling and production Manage recording, editing and publishing workflows Email & Internal Marketing Manage email marketing campaigns and newsletters Assist with webinar and event promotion campaigns Team Coordination & Collaboration Liaise with editors, VAs, setters, sales team and external partners Coordinate collaborations and partnership opportunities Events & Brand Expansion Assist with planning and coordinating live events and workshops Support in-person brand experiences and client events Person Specification: A minimum of 5 years experience in digital marketing, content or brand growth Proven track record growing social media brands and online audiences Strong understanding of content strategy and platform algorithms Experience managing podcasts and YouTube channels Skills: digital marketing email marketing event planning social media management content creation Benefits: Work From Home Hybrid working Paid Holidays

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