About the role
Event Director / Commercial Event Lead
Guildford
£DOE
Our client is a fast-growing, award-winning events and media business with an entrepreneurial culture and ambitious growth plans. They are seeking an experienced Event Director or Senior Event Manager to take ownership of a portfolio of B2B exhibitions and sponsorship opportunities, driving commercial success while leading an established sales function. This is a highly commercial leadership role, combining event ownership with responsibility for key account management, sponsorship sales, business growth and team leadership. Reporting directly to senior leadership, you will play a pivotal role in shaping strategy, increasing revenue and delivering exceptional experiences for exhibitors, sponsors and attendees.
Key Responsibilities
Develop and implement commercial growth strategies and sales plans.
Lead sponsorship, exhibition and partnership sales activity.
Manage and grow key client relationships.
Identify and secure new business opportunities.
Oversee forecasting, budgeting and revenue performance.
Develop compelling value propositions and sales tools.
Lead, mentor and support an international sales team.
Work closely with marketing, content and operations teams to maximise event success.
Attend industry events and exhibitions to promote the portfolio and generate new business.
Drive continuous improvement across sales processes, customer experience and commercial performance.
About You
With at least 5 years experience, you will be a commercially minded event professional with experience in exhibitions or events at a manager or director level. You will bring strong leadership skills, a strategic mindset and a proven ability to win and grow major accounts. This role requires international travel
What's on Offer?
Senior leadership opportunity within a rapidly growing business.
Autonomy to shape commercial strategy and influence future growth.
Flexible, results-focused working environment.
Performance-related bonus opportunities.
Long-term career progression within an ambitious organisation.
Additional holiday benefits and pension scheme
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