CRM Manager

CRM Manager | Cambridgeshire | Fashion | Salary up to £50k + Benefits

We are working with a leading multi-brand retail business that is continuing to invest in its customer proposition and digital growth. As part of this, they are looking for a CRM Manager to take ownership of customer communications across their brands, using insight, segmentation and personalisation to strengthen engagement, retention and loyalty.

This is a commercially focused CRM role, working closely with Trading, Ecommerce and wider Marketing teams to ensure customers receive relevant, timely and targeted communications across the customer lifecycle. The successful candidate will have the opportunity to shape CRM strategy, develop automated customer journeys and use data and testing to continually improve performance and customer lifetime value.

Key Responsibilities in the position of CRM Manager

• Own and deliver the CRM strategy across email, SMS, push notifications, website, loyalty and app channels, with a clear focus on customer engagement, retention, loyalty and sales.

• Plan and manage targeted CRM campaigns across multiple brands, ensuring activity is relevant, commercially focused and aligned with wider trading priorities.

• Use customer data, segmentation and personalisation to improve campaign performance, customer jo...