Senior Business Development Manager - Europe

Are you a commercially driven sales professional with a passion for winning new business?

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.

Do you have a strong track record in drinks FMCG across wholesale, on-trade or multi-site customers?

Are you looking for a role where you can combine account management with real business development across Europe?

MacGregor Black are partnering with a leading drinks FMCG business to recruit a Senior Business Development Manager.

This is a high-impact commercial role responsible for developing and growing business across European markets, with a strong focus on new business acquisition alongside key account management.

You will take ownership of a portfolio of customers while actively identifying and converting new opportunities across key channels. This is an ideal role for a commercial “hunter” with strong KAM foundations, looking to operate in a broader international remit.

Key Responsibilities:

• Identify, target, and win new business opportunities across European markets
• Build and maintain a strong pipeline, converting leads into long-term commercial partnerships
• Lead commercial negotiations, tenders, and customer pitches
• Represent the business at trade shows, events, and customer meetings
• Manage and grow key customer relationships across multiple markets
• Deliver against revenue, volume, and profitability targets
• Build and execute Joint Business Plans (JBPs) aligned to customer and company objectives
• Identify opportunities to expand distribution, range, and visibility
• Manage P&L performance across accounts, including pricing, margin, and forecasting
• Use data and insight to drive decision-making and performance improvement
• Collaborate cross-functionally with marketing, supply chain, and finance teams

You will work with a broad range of OOH and multi-site customers, including:

• Wholesale and cash & carry
• On-trade (pubs, bars, hospitality groups)
• Travel and leisure operators
• Multi-site retail environments xwzovoh

What We're Looking For:

• Proven experience within drinks FMCG (essential)
• Strong track record in business development and key account management
• Experience working with wholesale, on-trade, or multi-site customers
• Demonstrated ability to win new business and grow existing accounts
• Commercially astute with experience managing P&L, pricing, and margin
• Confident in leading negotiations, tenders, and customer presentations
• Highly proactive, with a strong hunter mindset
• Comfortable operating independently and managing multiple priorities

For more information, please contact Alice Redmond.