Remote customer lifecycle marketing manager emea

Description About the Role   As the  Customer Lifecycle Marketing Manager  for EMEA , you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage.   Location - remote, anywhere in UK What You’ll  Be Doing   EMEA Expansion & Adoption Programs   Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals   Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior   Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions   Cross-Functional Partnership   Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates   Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities   Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership   Customer Insights & Measurement   Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement   Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact   Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results   Lifecycle & Journey Execution   Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile   Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes   Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona and regional needs   Customer Engagement & Advocacy   Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities   Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives   Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity   Manage customer swag fulfillment and incentive programs through Reachdesk     Optimization & Scale   Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes   Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization   Other duties as assigned   About You   5+ years of B2 B Saa S customer or lifecycle marketing experience   Experience building targeted, behavior-driven lifecycle programs across the customer journey   Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs   Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances   Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes   Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy   Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes   Strong analytical, communication and project management skills, with the ability to turn insight into action   Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment   Industry experience in IT, MSP, cyber security, or endpoint management required