Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)

Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)

Application Deadline: 31 July 2026

Department: Business Development

Employment Type: Permanent

Location: Glasgow

Compensation: £47,192 - £50,233 / year

Description

We are seeking an experienced, strategic and results-driven Marketing Manager to lead the delivery of high-impact marketing activity that drives student recruitment, commercial income and participation in training opportunities.

Reporting to the Head of Corporate Communications, Brand & External Engagement, this is a pivotal role responsible for translating strategy into insight-led, performance-driven campaigns that support the College’s growth ambitions.

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes across both B2C and B2B audiences.

Closing date: 31 July 2026 at 11.59pm

Key Responsibilities

You will take ownership of the College’s operational marketing function, leading the planning, delivery and evaluation of integrated campaigns across multiple channels.

Key responsibilities include:

• Leading integrated, multi‑channel marketing campaigns to support student recruitment, commercial training and income‑generating activity
• Driving learner recruitment across the full lifecycle – from awareness through to enrolment
• Developing and delivering employer‑focused (B2B) marketing campaigns to support commercial growth
• Using data, insight and audience segmentation to inform targeted, effective marketing activity
• Overseeing digital channels, content and CRM‑driven campaigns, ensuring a strong online presence
• Monitoring performance against KPIs and delivering clear reporting and continuous improvement
• Providing leadership and direction to marketing staff or project teams
• Acting as a trusted marketing adviser to internal stakeholders across the College

Skills, Knowledge and Expertise

You will bring:

• A degree in Marketing, Communications, Business or equivalent experience
• Significant experience in a marketing role focused on recruitment, growth or income generation
• Proven expertise in digital and multi‑channel marketing, including analytics and campaign optimisation
• Strong commercial awareness and the ability to translate insight into results
• Experience of both consumer (B2C) and employer (B2B) marketing
• Excellent communication, planning and stakeholder management skills
• Experience leading projects or managing teams

Experience within the education, public sector or skills environment would be advantageous.

Benefits

• Access to a generous Local Government Pension Scheme
• Hybrid working (dependent on the needs of the service)
• Annual Leave – 33 days per annum plus 12 set public holidays
• Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future
• Cycle to Work Scheme
• Mileage Allowance – reclaimable for travel on College Business
• Employee Assistance Programme – a 24‑hour service that supports your health and wellbeing
• Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements
• Sick Pay – Enhanced entitlement above the national average
• Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities