Business Transformation Analyst

Lead Business Analyst (Broadcast Advertising) Contract Length: Initial 6 Months (likely to extend) Location: London (Hybrid - HO in Central) Day Rate: £550 Outside IR35 (LTD needed) Start Date: ASAP We're supporting a well-established organisation within the UK media industry that is looking for a Lead Business Analyst to support a number of business-critical initiatives across its advertising technology and broadcast sales landscape. This is a specialist role requiring somebody who understands the end-to-end broadcast advertising lifecycle, can work closely with business stakeholders, and has the confidence to bridge the gap between commercial teams and technology. You'll play a key role in analysing current processes, gathering requirements, and helping shape improvements across ad sales platforms and associated business workflows. Previous experience working as a Lead Business Analyst or Senior Business Analyst Media buying, Inventory management, Forecasting, Campaign optimisation, Trafficking, Billing. Experience delivering business change within media, broadcasting, or advertising environments Work closely with business and technology teams to gather, document, and refine requirements Facilitate workshops, document business processes, and help drive successful project delivery Lead Business Analyst (Broadcast Advertising) Contract Length: Initial 6 Months (likely to extend) Location: London (Hybrid - HO in Central) Day Rate: £550 Outside IR35 (LTD needed) Start Date: ASAP