Press and PR Officer

Main Duties And Responsibilities Press and PR Officer Behavioural: Press and PR Officer Enjoy, achieve, create impact, and thrive in the role and organisation.

All candidates should make sure to read the following job description and information carefully before applying.

Live our values in the role and organisation.

Corporate Communications & Marketing Duties & Responsibilities: Press and PR Officer Research, write and publish news releases in response to media enquiries.

Proactively pin-point future stories and ensuring they are covered by relevant local, regional, national and specialist media.

Respond to media enquiries with appropriate statements and information and researching/producing media releases on specific issues and to promote, protect and develop the reputation of the council.

Create news stories and effective content to promote the work of the Council and keep residents well informed.

Ensure effective communication channels are maintained both internally and externally, supporting marketing campaigns where required.

Monitor the performance of the press and public relations function, and ensuring continuous improvement is achieved.

Assist the Senior Press, PR & Digital Manager in the development and delivery of the Councils Media Protocol.

Communication, Engagement and Training: Press and PR Officer Cultivate good relationships with key decision makers and opinion formers to attract support for the Council at all levels ? including local, regional and national media.

Advise colleagues at all levels of the organisation, including Committee Members, regarding communications and reputational issues.

Safeguard and promote the reputation of Wirral Council through producing clear, engaging communications to internal and external stakeholders related to Council priorities.

Liaise with the Media, providing advice and support as necessary.

Manage the work of external contractors and partners as required, such as photographers, marketing and PR agencies and event management support.

Communicate clear information to stakeholders, including staff, about the Council and its services.

Compliance: Adhere to and comply with all relevant corporate policies and procedures including Health & Safety, General Data Protection Regulations (GDPR), Corporate Governance and Code of Conduct.

Ensure that all service initiatives adhere to relevant legislation, policies and practices.

Other: Press and PR Officer Any other duties commensurate with the grade.

Role Specific Knowledge, Experience And Skills Press and PR Officer Qualifications Essential Educated to degree level or equivalent, preferably in a related field such as Journalism, Marketing, Public Relations, Advertising or Communications.

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Knowledge & Skills Essential Excellent verbal and written communication skills.

Ability of working to tight deadlines and effectively managing conflicting priorities.

Ability to work in confidence and make judgements on reputational matters in a sensitive environment.

Experience Essential Demonstrable ability and experience of working with and influencing colleagues at a high organisational level.

Experience of working in a related position.

Desirable Experience of working in local government.

Experience of working in a political organisation.

Experience of media related work, including journalism, writing press releases, working with journalists and managing PR projects.

Additional Information Ability to travel across the Borough and work from various locations.

Work hybrid, with a flexible working approach to accommodate service needs. xwzovoh

On occasion, able to work outside traditional hours, of a weekend and evening as required, adopting a flexible working approach in response to business requirements.

Health & Safety Considerations: Lone working Working outside Work with VDUs (Video Display Unit) (>5hrs per week)