Head of Product Marketing

Location

London, UK (Hybrid – 3 days per week in the office)

Compensation

LONDON: £105,000 base salary + bonus + equity

• 10% annual bonus
• Equity participation scheme

About the Company

Our client is a leading international B2B SaaS business helping organisations manage and optimise large frontline and shift‑based workforces. Operating across multiple markets and backed by a globally recognised technology group, the company serves thousands of customers and continues to invest heavily in product innovation and growth.

The business combines the pace and ambition of a scale‑up with the stability and resources of a larger technology organisation.

The Opportunity

We're seeking a Director of Product Marketing to lead and evolve the product marketing function during an exciting phase of growth.

This is not a traditional corporate leadership role where success is measured by team size. Instead, we're looking for a highly commercial, hands‑on leader who enjoys staying close to the work.

This is a true player‑coach position, with approximately 75 % of your time focused on execution and 25 % dedicated to leadership and team development.

You’ll work at the intersection of Product, Sales and Marketing, ensuring the business has a compelling market narrative, effective go‑to‑market strategies, and world‑class sales enablement.

Key Responsibilities

• Own and drive GTM strategy for new products, features, and strategic initiatives.
• Develop clear positioning, messaging, and value propositions.
• Identify market opportunities, customer needs, and competitive advantages.
• Partner closely with Product teams to translate innovation into commercial outcomes.
• Build and optimise sales playbooks, battlecards, and enablement programmes.
• Create compelling commercial narratives that help sales teams win.
• Deliver sales training and support objection‑handling strategies.
• Drive measurable impact on adoption, pipeline performance, and win rates.
• Lead customer, competitor, and market research initiatives.
• Own persona development, positioning frameworks, and messaging strategy.
• Conduct win/loss analysis and competitive intelligence activities.
• Support lifecycle marketing initiatives that drive customer engagement and growth.
• Lead and develop a small, high‑potential product marketing team, with proven previous experience managing a team.
• Coach and mentor direct reports while maintaining a strong individual contribution.Foster a collaborative and commercially focused culture.

You’ll Bring

• Strong B2B SaaS product marketing experience.
• Significant experience owning go‑to‑market strategy and execution.
• Experience managing and developing at least one direct report.
• A track record of launching products and driving commercial impact.
• Experience creating messaging, positioning, sales playbooks, and battlecards.
• Lifecycle marketing experience.
• Excellent communication and presentation skills.
• The ability to articulate complex products in a clear, compelling, and commercially relevant way.
• A collaborative working style and strong stakeholder management skills.

Sector Experience

Experience in any of the following sectors would be beneficial:

• HR Technology
• Workforce Management
• Payroll Technology
• Vertical SaaS
• SMB SaaS
• Mid‑Market SaaS

However, proven product marketing, go‑to‑market, and sales enablement expertise are significantly more important than sector experience.