About the role
Job Description
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JOB TITLE: Student Recruitment Outreach Officer
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REPORTS TO TITLE: Senior Student Recruitment Manager
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BUSINESS FUNCTION/ SUB-FUNCTION: Marketing / Student Recruitment
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LOCATION: Greenford, West London
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ROLE PURPOSE:
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The Outreach Officer sits within Student Recruitment and will lead on efforts to build strategic relationships, foster community engagement, and expand our educational and corporate partnerships. You will have a passion for education and business development, strong communication skills, and a proven track record in outreach initiatives. This role is essential in advancing GBS’s mission to provide impactful educational solutions across diverse sectors.
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ROLE and RESPONSIBILITIES:
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Community Engagement: Develop and implement outreach strategies to foster meaningful partnerships with educational institutions, non-profits, and corporate partners that aligns with GBS’s mission and values.
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Relationship Building: Cultivate and maintain relationships with key stakeholders, including universities, government agencies, industry groups, and local community organisations.
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Program Development: Design and coordinate outreach programs, workshops, and events that showcase GBS’s educational resources and services.
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Collaboration: Work cross-functionally with marketing, sales, and product teams to develop outreach campaigns and materials that highlight GBS’s educational solutions.
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Data-Driven Analysis: Utilise data to access the impact of outreach initiatives, prepare reports, and recommend improvements for maximising engagement.
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Brand Ambassador: Represent GBS at community events, conferences, and networking opportunities, enhancing the company’s visibility and reputation within the education sector.
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ESSENTIAL SKILLS and EXPERIENCE:
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Proven experience in outreach, recruitment, or community engagement, preferably in an educational setting.
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Experience of providing excellent customer service to prospective students by addressing their enquiries, concerns, and needs in a timely and professional manner.
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Able to utilise effective selling techniques to achieve enrolment targets
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Ability to identify the needs and goals of prospective students and recommend suitable programmes.
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Ability to effectively communicate with prospective candidates through various channels, including in-person interactions, phone calls, emails, and other platforms.
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Ability to effectively use active listening skills towards the needs and concerns of prospective students and responding with tailored solutions and support.
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Ability to use effective closing skills byguiding prospective students through the enrolment process and overcoming objections to secure commitments and enrolments.
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KEY RESULT AREAS:
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Achievement of set targets
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Identifying continuous improvement of process and operations
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Pipeline Management and Conversion rates
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Effective relationship building and maintenance
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OTHER INFORMATION:
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The Student Recruitment Outreach Officer will also be expected to demonstrate their commitment:
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to GBS values and regulations, including equal opportunities policy.
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to GBS’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS’s Environmental Policy.
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to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.
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