Sales Director

Our client is an established technology business and industry leader in RF systems — serving customers across satcom, broadcast, defence and telecoms markets worldwide. Following strong, consistent growth (revenues up over 70% in two years), they are creating a new Sales Director role to own global commercial performance and shape the next chapter of their international expansion.

Are you the right applicant for this opportunity Find out by reading through the role overview below.

The Opportunity

• Lead a distributed BDM team across UK/EMEA, APAC and the US — coaching, setting direction and driving consistent commercial rhythm
• Own revenue, gross profit and margin performance for the RF Communications and Test product lines globally
• Build commercial capability in the US, the largest growth market (~$6m and rising)
• Redesign and strengthen the global channel and VAR partner network
• Embed Salesforce as a live management tool, improving forecasting and pipeline discipline
• Collaborate cross-divisionally on system-level opportunities within a broader technology group
• Travel to key customers and trade shows — this is a visible, field-engaged role (4–5 shows/year)

What we're looking for

• 10+ years in technical B2B sales, ideally in defence, aerospace, telecoms, RF, photonics, test & measurement or adjacent high-technology sectors
• Experience selling complex products to engineering-led customers — you build credibility through curiosity, not bluster
• People leadership experience — you can coach, challenge and develop a small international team
• Commercial confidence: margin awareness, pricing discipline, forecasting fluency
• Comfort operating in an SME environment — autonomous, hands-on, no large corporate infrastructure
• Direct RF over fibre experience is a bonus, not a requirement

What success looks like

• You build credibility with engineering customers within 3–6 months
• The sales team has clear direction, accountability and rhythm
• Partners perform as genuine extensions of the sales team, not loose resellers
• US market growth xwzovoh accelerates; channel coverage in Europe and APAC improves
• You're present, engaged and driving deals — not just reporting on them

Package

• Competitive salary with genuine scope for growth as the role develops
• Bonus scheme · Company car or car allowance
• Share Incentive Plan · Pension · 4x life assurance
• 25 days holiday + bank holidays, with buy/sell option
• Employee Assistance Programme, wellbeing app, cycle-to-work scheme

How to apply

This role is being managed exclusively by Banner Lane. For a confidential conversation, please contact Stephen Start, Director: ·