Sales and Marketing Director

Role: Sales and Marketing Director Location: South East & East of England Salary: £70,000 - £75,000 + car allowance and bonus A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team. This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes. The Role As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets. Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission. Key Responsibilities Develop and implement a multi-site sales and marketing strategy Drive occupancy growth across all services Build and maintain strong relationships with local authorities, commissioners, and key stakeholders Lead private fee-payer enquiry generation and conversion activity Support homes with tours, open days, and community engagement initiatives Analyse performance data to identify trends and growth opportunities Coach and support Home Managers and teams in sales best practice Oversee brand positioning, digital presence, and marketing campaignsAbout You Proven experience in a senior sales and marketing role within the care home sector Strong understanding of both local authority and private fee-paying markets Demonstrable success in delivering occupancy growth across multiple sites An inspiring leader with the ability to engage, influence, and develop teams Commercially minded with strong analytical and strategic thinking skills Excellent communication, networking, and relationship-building abilities Full UK driving licence and willingness to travel across the regionWhat’s on Offer A senior leadership position with significant influence and impact The opportunity to shape growth within an expanding organisation A supportive, collaborative, and values-driven working environment Competitive salary and benefits package