New Business Manager

New Business Manager , Established Drinks Wholesaler, North of England, Negotiable salary plus company car and commission / incentives

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

This role is super exciting and I am very happy to be working with a renowned and established drinks wholesaler, supplying a wide range of beverages to the UK’s most prestigious bars, pubs, and restaurants. With a strong reputation in the industry and a commitment to delivering excellent customer service, they are now looking for a dynamic New Business Manager to drive growth across the on-trade sector in the Liverpool / Merseyside area.

The New Business Manager will come with a strong network in the on-trade / IFT sector, along wth a commercial understanding of RTM operations and the ability to grow an account base.

Why this business?

• Be part of a market-leading, established brand with a strong reputation in the drinks industry.
• Opportunity to drive growth and shape the future of the business in a key region.
• Competitive salary package with performance-based bonuses plus car allowance
• Professional development and career growth opportunities.
• A collaborative and supportive team culture.

New Business Manager responsibilities include:

• Drive growth across the on-trade market in the North West of England
• Develop and implement strategies to grow market share and increase sales volume.
• Identify and build relationships with key accounts, including pubs, bars, and restaurants.
• Lead negotiations with new and existing clients to secure long-term partnerships.
• Work closely with internal teams (marketing, logistics, and sales) to ensure customer satisfaction and delivery efficiency.
• Analyze market trends and competitor activity to identify new opportunities.
• Provide regular sales forecasts and performance reports to senior management.

The Ideal New Business Manager:

• Proven track record in business development or sales within the on-trade sector.
• Strong understanding of the drinks wholesale industry.
• Excellent relationship-building skills and the ability to influence decision-makers.
• Highly self-motivated with a results-driven mindset.
• Ability to work independently and manage a diverse portfolio of clients.
• Strong analytical and strategic thinking skills.
• Full driving license and willingness to travel across the North of England.

If you are interested in having a chat about this role, please forward updated CV’s to

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia. xwzovoh

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