Marketing Senior Manager

Job purpose

We are looking for a commercially focused Senior Marketing Manager to lead our go‑to‑market strategy across JC's priority growth sectors: Financial Services, Technology & Life Sciences, and Energy, Infrastructure & Sustainability.

Location is flexible in our Scottish and Newcastle offices.

Responsibilities

Sector Go-to‑market strategy

• Define and lead go‑to‑market strategies for our priority sectors, aligned to firmwide growth ambitions
• Identify where and how we can win in the market, translating sector priorities into clear, focused marketing and BD strategies
• Ensure alignment between sector strategies, service line opportunities, and broader firm priorities

Driving commercial outcomes

You will be accountable for delivering measurable impact in:

• Cross‑sell growth across service lines (Tax, Audit, Advisory)
• Sector growth, particularly in priority areas identified by the Board
• Win‑rate improvement, with a focus on competitive markets such as Financial Services in London

Embedding marketing into the business

• Build strong, trusted relationships with Partners, Directors, and Heads of Teams
• Act as a true marketing partner, embedded within sector teams, contributing to commercial conversations and decision‑making
• Confidently challenge and shape BD thinking, positioning, and market approach where needed

Propositions, pitching and positioning

• Strengthen proposition clarity and differentiation across priority sectors
• Lead improvements in our approach to proposals, ensuring we present compelling, insight‑led offerings
• Work closely with internal and external stakeholders to ensure consistency in messaging and impact

Data, insight and CRM leadership

• Champion a data‑led and insights approach to marketing and BD
• Leverage data and market insight to:
  • identify opportunities
  • improve targeting
  • measure performance and ROI
• Build a clear feedback loop on what is and isn’t working in the market

Leadership and team development

• Lead and develop Marketing Manager(s) and Executives within the go‑to‑market function
• Create a culture of accountability, clarity, and high performance
• Set clear expectations for what it means to be a “marketing partner” to the business

Collaboration across the Marketing Team

• Work closely with the Senior Manager responsible for external communications and reputation
• Ensure alignment between commercial strategies and our brand, positioning, and client experience
• Contribute to the overall leadership and development of the Marketing team

About you

• Senior marketing/business development experience within professional services (ideally Big 4 or similar)
• Strong commercial acumen with a track record of driving growth, improving win rates, and identifying cross‑sell opportunities
• Experience developing go‑to‑market and sector strategies aligned to business objectives
• Excellent communication and influencing skills, with confidence engaging senior stakeholders, Partners, and Directors
• Data‑driven approach with strong CRM, reporting, and performance analysis experience
• Proven success supporting proposals, pitches, and competitive positioning
• Credible relationship builder who can challenge constructively, build trust, and drive collaboration across the business
• Proactive, self‑directed leader with the confidence to operate at a senior level and deliver results

Benefits

This role offers an opportunity to influence high‑profile sectors, work on innovative campaigns, and realise measurable commercial outcomes within a supportive, forward‑thinking team.

EEO Statement

At Johnston Carmichael we are committed to diversity, equality and inclusion in the workplace. A copy of this policy will be made available on request. We also welcome applications from individuals who have had time away from paid employment.