Deputy Store Director - West

Date: Jun 13, 2026 Location:

London, GB

At SEPHORA UK, beauty isnt just what we sell - its who we are. Its the freedom to express yourself, the thrill of discovering something new, and the power of belonging to a community that celebrates every identity. From our beginnings in France in 1969 to becoming part of the LVMH family, weve always pushed boundaries through creativity, innovation, and inclusivity.

Today, with nearly 500 iconic brands and our own SEPHORA Collection, were redefining the future of prestige beauty as we continue our bold expansion across the UK. If youre ready to bring passion, energy, and a love for immersive retail experiences to one of the worlds most dynamic beauty markets, this is your moment to shape what comes next.

The Opportunity

As Deputy Store Director at SEPHORA, you will partner closely with the Store Director to lead the day-to-day running of the store, driving performance across sales, service and operations.

This is a pivotal leadership role where youll combine commercial focus with strong people leadership, inspiring your team, elevating the client experience and ensuring operational excellence at every touchpoint.

As a visible and influential leader, youll shape the energy, culture and performance of the store, building a high-performing environment where teams feel empowered, engaged and set up to succeed.

What youll be doing

In this role, you will bring SEPHORAs bold, inclusive spirit to life on the shop floor, leading by example and using insight, energy and accountability to continuously elevate both the client experience and business performance. Day to day, you will:

Lead from the floor, inspiring teams to deliver immersive, memorable client experiences

Role model the SEPHORA attitude, setting the standard for service, energy and client engagement

Drive commercial performance through clear focus on KPIs, sales behaviours and team motivation

Coach and develop teams to consistently deliver against service and sales expectations

Use client feedback and performance insights to identify opportunities and implement targeted actions

Champion digital tools to enhance personalised, connected client journeys

Ensure smooth and efficient day-to-day store operations in partnership with the Operations Manager

Maintain exceptional standards across merchandising, stock availability, store presentation and compliance

Monitor operational and commercial KPIs, driving continuous improvement in efficiency and execution

Lead, coach and inspire a high-performing, inclusive team culture, developing future leaders

Partner with the Store Director to recruit, develop and retain top talent, driving team performance

Analyse performance and market trends to identify opportunities and drive impactful commercial action plans

What youll bring

Extensive experience in client experience management, preferably within the retail or beauty sector.

Exceptional leadership, team management, and motivational abilities, with a proven track record of developing high-performing teams.

Deep understanding of retail operations, policies, and procedures, including inventory, cash management, and service excellence.

Outstanding communication, interpersonal, and conflict resolution skills, with a strong client-first approach.

Exceptional organisational and time-management skills to effectively manage priorities in a dynamic environment.

Proficiency in CRM systems, omni-channel strategies, and retail service models to enrich client engagement.

Analytical mindset with expertise in data analysis tools to assess KPIs and drive continuous improvement.

Advanced skills in digital tools and MS Office applications to streamline operations and enhance team collaboration.

Ability to collaborate effectively with cross-functional teams in a fast-paced, ever-evolving retail landscape.

Beautiful Benefits at SEPHORA UK

When you join SEPHORA, youre joining a team that we truly value - and our benefits reflect that. Heres what you can look forward to:

SEPHORA University - receive industryleading product, customer care and development training to help you grow your skills and your career.

Allowances tailored to your role and location - including shoes, lunch and more.

Competitive pay that grows with you - including annual salary reviews based on your performance and our company results.

Performancebased commission tied to collective store success.

A generous employee discount across the worlds best beauty brands.

A paid day off on your birthday - because you deserve to celebrate!

Access to a perks and wellbeing platform offering discounts, wellness support, and more.

Generous holiday allowance, plus the option to buy extra days.

And more!

Start a beautiful career with us. Together, we belong to something beautiful.

SEPHORA is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

Job Segment: CRM, Technology, Customer Service