Omnichannel Content Executive

Job title: Omnichannel Content Executive

Location: Hybrid (London)

Contract: 6 months (possibility of extension)

Overview:

We’re seeking an Omnichannel Content Executive to join a dynamic, fast-evolving global team focused on delivering impactful digital experiences across consumer-facing channels. This role sits at the intersection of digital content, retail, and brand communications —requiring a proactive, flexible individual with a strong understanding of omnichannel strategy and execution.

You’ll be working in an environment of ambiguity, where priorities shift and direction can evolve. Success in this role means taking initiative , proposing ideas, and helping stakeholders understand what’s feasible across platforms.

Key Responsibilities:

• Own the creation, coordination, and delivery of omnichannel content, including assets for web, CRM, paid, social, retail, trade partners.
• Champion the brand voice and ensure content is aligned with the overarching strategy across channels.
• Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
• Present ideas to senior stakeholders clearly and persuasively—explaining not just what’s possible, but what isn’t, and why.
• Contribute insight into content creation particularly indirect retail, brand retail —especially valuable if you’ve worked in sectors like retail, consumer goods, FMCG, or lifestyle.
• Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
• Drive deployment and content effectiveness using feedback loops, data, and iteration.

What You’ll Bring:

• Proven experience in digital content creation for omnichannel campaigns, desirable within retail, indirect retail, or consumer brands .
• Strong experience with content strategy —including web, CRM, paid, social, indirect retail.
• Confidence and clarity as a presenter and stakeholder engager —able to pitch ideas effectively and challenge when necessary.
• Comfort working with ambiguity and navigating a matrixed environment .
• Technical proficiency with tools such as:
• Adobe Creative Cloud
• Figma
• Content Management Systems e.g. AEM
• An understanding of digital brand storytelling , and how to craft content that performs across different consumer touchpoints.
• Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.
• Demonstrates strong design capabilities, including sketching, concept exploration, and visual development through experimentation, brainstorming, and iterative refinement.

Nice to Have:

• Experience in regulated industries (e.g., vaping, tobacco, alcohol ) where compliance impacts content execution.
• Technical proficiency with tools such as:
• Adobe Creative Cloud
• Figma
• Content Management Systems e.g. AEM