Global Media Strategy & ROI Lead

The Economist is looking for a Head of Media Planning and Effectiveness to lead the global media strategy for its B2C subscription business. This pivotal role requires proven experience in media planning and effectiveness, a strong analytical mindset, and expertise in media mix modelling. The successful candidate will develop a global media strategy, oversee budget allocations, and lead measurement efforts to maximize ROI. The position offers a hybrid working pattern with numerous benefits, including competitive pension plans and lifestyle benefits. #J-18808-Ljbffr