Head Of Marketing

We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI. This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results. Key Responsibilities * Develop and execute a results-driven marketing strategy focused on B2B digital lead generation * Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth * Manage and hold external agencies accountable, ensuring performance, ROI and value for money * Use data, analytics and insight to continuously refine campaigns and improve performance * Partner closely with sales and leadership teams to align marketing with commercial priorities * Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output Requirements * Proven experience in a senior B2B marketing role with a strong focus on digital lead generation * Expertise across key channels : Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn) * Highly commercial mindset, with a track record of delivering measurable ROI * Experience managing and optimising agency performance * Strong analytical skills and a data-led approach to decision making * Confident stakeholder manager with the ability to influence at senior level * Hands-on, proactive and comfortable operating in a fast-paced environment Benefits * Salary 50-60k * Bonus * Hybrid working an option