SEO GEO Manager

SEO & Generative Discovery Manager - Fast-growing UK-based fashion retailer Salary - Upto £45k + Benefits Location - Peterborough Zachary Daniels are partnered with a fast-growing UK-based fashion retailer operating across both ecommerce and physical retail, with a strong multi-brand portfolio and an expanding international presence. The business has built a reputation for serving an underserved fashion audience with trend-led, accessible collections and a highly engaged customer base. Over the past few years, the company has experienced significant growth across revenue, ecommerce and market share, consistently outperforming wider retail trends. Recent industry reports have highlighted the brand as one of the fastest-growing fashion retailers in the UK, driven by strong digital performance, customer loyalty and continued expansion into new categories and acquisitions. The Role: This is an opportunity to shape the future of SEO, combining technical expertise, content strategy, digital PR and AI innovation to increase organic traffic, revenue and brand visibility at scale. The SEO & Generative Discovery Manager will play a critical role in ensuring the brand remains visible wherever customers search, browse, ask and discover. Key Responsibilities: Drive organic traffic growth, revenue performance and share of search in line with business forecasts and commercial objectives Lead the SEO and organic discovery strategy across traditional search engines, AI-powered search experiences and emerging LLM ecosystems Develop and implement on-site SEO, off-site SEO and Generative Engine Optimisation (GEO) strategies to maximise visibility across AI overviews, conversational search and generative discovery platforms Identify opportunities to improve brand and product visibility across search engines, AI assistants, shopping ecosystems and evolving discovery surfaces Own optimisation strategies across categories, sub-categories and seasonal campaigns aligned to trading priorities and customer demand trends Conduct keyword research, competitor analysis, search intent mapping and opportunity gap analysis to support organic growth strategy Create scalable content strategies including evergreen content, editorial features, FAQs, expert-led articles and AI-friendly content formats designed for search rankings and AI citation Partner with PR and content teams to deliver authority-building campaigns, digital PR activity, backlink acquisition and brand mention growth Drive experimentation across AI tools, automation and emerging technologies to improve efficiency, uncover insights and scale organic opportunities Monitor and improve technical SEO performance through regular audits covering crawlability, indexing, structured data, Core Web Vitals, internal linking, XML sitemaps, robots directives and site architecture Work closely with development and product teams to prioritise technical SEO improvements and resolve performance issues Own reporting across SEO performance, AI visibility, experimentation outcomes and innovation roadmaps, providing actionable insight to stakeholders Stay informed on industry developments across SEO, AI search, search engine algorithms and generative discovery trendsAbout You: Proven experience within SEO, organic growth or search strategy roles, either in-house or business side Strong knowledge of technical SEO, content optimisation and off-site SEO best practices Experience building strategies that drive measurable traffic growth and commercial performance Passion for emerging search behaviours, AI-powered discovery, LLM optimisation and Generative Engine Optimisation (GEO) Experience using AI and automation tools to improve workflows, content scaling and performance analysis Strong analytical mindset with the ability to interpret data and turn insight into action Confidence reporting on KPIs including rankings, traffic, revenue, share of search and visibility metrics Advanced experience using tools including Google Search Console, GA4, Screaming Frog, SEMrush and similar SEO platforms Understanding of HTML, CSS and JavaScript and their impact on search performanceWhy Apply: Join a high-growth fashion and ecommerce business that continues to outperform wider retail trends Opportunity to shape the future of SEO, AI search visibility and Generative Engine Optimisation (GEO) within a digitally ambitious organisation Work across multiple well-established fashion and lifestyle brands with large-scale ecommerce operations Play a key role in driving organic revenue growth, brand visibility and innovation across emerging search platforms Be at the forefront of AI-powered discovery, conversational search and LLM optimisation strategies Collaborate with experienced teams across ecommerce, digital marketing, content, PR, development and tradingBBBH36191