Sales & Marketing Content Lead

Accepting applications until: 18 September 2026Job DescriptionYour new role - Sales & Marketing Content LeadB2B storytelling, content and partnershipsOverview of jobWe’re looking for a Sales & Marketing Content Lead to join our Local Sales Marketing team in Manchester. This role reports to the Head of Marketing and supports a 170-strong Local Sales team by improving how we present Global’s market-leading Audio and Outdoor offer to agencies and SMEs.It is a content-led role focused on creating strong B2B sales and marketing materials, adapting product and brand narratives for Local Sales audiences, improving our Showpad sales enablement platform, and leading selected partnerships that build awareness and credibility for Local Sales.Responsibilities of the roleB2B Content, Storytelling and Sales Materials (70%)Lead the development of high-quality B2B content and sales materials for Local Sales, helping teams present Global’s Audio and Outdoor offer more clearly and persuasively to agencies and SMEsCreate engaging presentations in PowerPoint and/or Keynote, along with other core materials such as ebooks, case studies, sector and product one-pagers, proof points and sales collateralDevelop clear, commercially effective narratives for priority products, sectors and sales opportunitiesWork with product, brand and other content owners across the business to adapt existing narratives, messaging and proof points for Local Sales audiences and needsDevelop new narratives and materials where there are gaps or where existing content needs more substantial reworkingDraw on relevant audience, market and performance insight where appropriate to strengthen contentHelp maintain a clear, modular approach to content and collateral, including templates, standards and governancePlan and maintain a content calendar aligned to Local Sales priorities, audience needs, seasonal moments, sector opportunities and relevant campaignsEnsure content aligns with wider marketing activity, website content and the agreed Local Sales content strategyShowpad Platform  & Content Management (15%)Lead the ongoing improvement of Showpad as a sales enablement platform for Local SalesImprove platform usability, including structure, navigation, tagging, searchability and content organisationReview, refresh, archive and maintain content within Showpad so materials stay relevant, organised and easy to findManage the Showpad supplier relationship and help improve how materials are accessed and used in practiceBrand Partnerships and Co-Marketing (15%)Identify and manage relevant brand, industry and regional partnership opportunities that support Local Sales awareness and credibilityBuild and manage relationships with relevant external partners, including selected industry bodies, regional organisations and co-marketing partnersSupport selected partnership, co-marketing and activation activity aligned to Local Sales prioritiesTrack effectiveness and recommend where to continue, refine or stop activity based on impact and valueWhat you'll love about this roleThink Big - Play a key role in improving how a 170-strong Local Sales team presents Global’s market-leading Audio and Outdoor offer to agencies and SMEs.Own It - Take ownership of B2B content, storytelling and core sales materials, and see your work directly support better sales conversations and commercial outcomes.Keep it Simple - Turn complex products, messages and proof points into clear, engaging content that helps businesses understand how advertising with Global can support their goals.Better Together - Work closely with Local Sales, Marketing, product and brand teams to make the best use of content from across the business and adapt it for Local Sales needs.What success looks likeIn your first few months, you’ll have:Built strong relationships with key Local Sales, Marketing, product and brand stakeholdersReviewed priority content needs and started improving the quality and usefulness of core materialsDeveloped or refreshed presentations and other content for agreed Local Sales prioritiesBegun creating a clearer and more consistent approach to Local Sales narratives, collateral and proof pointsTaken ownership of Showpad and identified clear improvements to structure, navigation and content organisationStarted shaping a clearer content calendar aligned to commercial priorities and seasonal opportunitiesReviewed current and potential partnership opportunities and begun progressing the most relevant onesWhat you'll needStrong B2B marketing experienceExperience creating a range of B2B sales and marketing content, such as presentations, one-pagers, case studies, ebooks or similar materialsA strong eye for structure, storytelling and presentation design, with the ability to turn complex propositions into clear, commercially useful materialsExperience developing, adapting and improving content for business audiences and sales needsConfidence working with existing product narratives, messaging and proof points from across a business, and tailoring them for a specific audience or commercial objectiveStrong content judgement, with the ability to identify what should be created, refreshed, retired, simplified or standardisedStrong stakeholder management, collaboration and organisational skillsCommercial awareness and a practical approach to improving how things work over timeHelpful, but not essentialExperience working in media, advertising or a similar commercial environmentExperience supporting partnerships, co-marketing or regional / industry activityExperience using sales enablement platforms such as ShowpadSummaryLocation: ManchesterType: Full time