Head of Marketing

Requirements

• You have 8+ years of experience in B2B/SaaS demand gen, inbound, or growth marketing
• You have led marketing teams in high-growth companies (100-1000 employees), ideally with an ARR between $10M-100M
• You have proven ability to deliver measurable revenue impact through integrated campaigns
• You have strong leadership and project management skills with an ability to manage teams, cross-functional contributors and external partners
• You have excellent communicator who can blend creative storytelling with analytical precision
• You are proficient in marketing automation and analytics tools (HubSpot, GA4, Tag Manager)
• You have experience in Website CMS and general CSS/HTML knowledge is strongly preferred
• You have experience with AI tools, agents and workflow automation systems (Claude Cowork, Claude Code, Zaper, n8n, etc) are strongly preferred
• You are data-obsessed and growth-oriented—comfortable testing, learning, and scaling fast

What the job involves

• We are seeking an experienced Head of Marketing to lead the next chapter of Easyship's growth
• You will own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship’s existing strength in SEO/GEO to further accelerate our content strategy and organic visibility in the era of AI search
• You'll set the strategy, taste, and creative bar and be the primary architect of Easyship's earned voice—activating our founders, executive team, partner ecosystem, and merchant community as the primary distribution layer for the brand—built on strong on-platform content, tools and calculators
• Plan, launch, and optimize multi-channel inbound programs that blend SEO/GEO, social, email, content syndication, community and performance marketing to create and capture demand
• Deliver channel-specific roadmaps and activity plans on how to reach, engage, educate, acquire and retain core ICP and growth audience segments
• Create repeatable content systems that deliver consumer attention and performance at scale, based on proven psychological hooks, storytelling, and multimedia formats
• Leverage AI agents and automation tools to enhance growth marketing effectiveness and efficiency, by building reliable growth systems that magnify business outcomes and reduce repetitive or administrative tasks
• Build founder-led marketing as a primary channel to activate our founders and executives across LinkedIn, podcasts, speaking, and earned media
• Partner with Product and Partnership teams to translate new features, partner launches and co-marketing opportunities into compelling go-to-market campaigns