Field Sales Manager - Sports & Fitness (North)

This is a role with one of the most iconic drinks brands in the industry, a business seen by many as more than a portfolio of products, but a way of life. They are now looking to expand further into the Sports & Fitness category and this role will be central to driving that growth and shaping their presence in this exciting space.

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Why this role?

• You could be part of a business that thrives on adventure, culture, and innovation.
• They do things differently and they want people who are ready to embrace that mindset and push it forward.
• This is a brilliant opportunity to develop your leadership capability, as you will be responsible for leading a team of 6 Regional Account Executives within the Sports & Fitness channel.
• You’ll be encouraged to bring a genuine entrepreneurial mindset stretching boundaries, challenging the status quo, and helping define what success looks like in a fast-evolving category.
• You’ll also have access to a fully funded leadership development programme to support your growth.

The Role…

You will lead, manage, and coach a team of Account Executives to drive availability, distribution, and sales of a leading drinks portfolio across key Health & Fitness customers. Working closely with national and regional partners, you will shape and execute a regional field sales strategy aligned with the wider GB commercial plan, ensuring strong execution across gyms, fitness operators, and performance-focused channels.

The Company…

One of the most recognisable names in drinks globally, this brand continues to grow across Grocery, Convenience, and the On-Trade, while now accelerating its presence in Health & Fitness. The culture is a standout high-energy, inclusive, and genuinely individual. You are encouraged to bring your full self to work, and employees are truly valued for what they contribute.

Who are you?

We are looking for a National Account Manager or Senior National Account Manager who brings something different, someone who is genuinely immersed in the Health & Fitness world, not just interested in it.

You might be a serious gym-goer, training regularly or competing in HYROX, CrossFit, Hyrox-style events or endurance challenges. You understand gym culture because you live it. Ideally, you will have strong FMCG National Accounts experience and a proven track record of building relationships and growing commercial performance.

Most importantly, you bring energy, credibility, and real passion for the category — and you know how to translate that into commercial success.

How can we make our recruitment process more accessible for you?

You can always talk to us about any adjustments you need to make your life easier.

We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone.

Feedback is extremely important, not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days. xwzovoh

Responding makes us human.