Senior Brand Manager (Oncology)

Senior Brand Manager – Oncology

Location: Bracknell, UK (hybrid working – 2 days in the office)

Responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. The role has end‑to‑end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross‑functional team, the role requires strong strategic thinking, stakeholder influence (local and above‑country), and accountability for delivering measurable business outcomes, while ensuring a customer‑ and patient‑centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.

Tasks and Responsibilities

• Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, aligned to UK and global objectives
• Own end‑to‑end brand performance, including tracking KPIs, analysing performance data and implementing corrective actions to drive growth
• Generate and translate customer and market insights into actionable strategies and differentiated customer experiences
• Deliver launch excellence and high‑impact customer engagement initiatives, optimising across channels
• Lead cross‑functional planning and execution, working in close partnership with Sales, Medical, Market Access, Finance and other key stakeholders
• Build and maintain strategic relationships with external stakeholders, including healthcare professionals and key opinion leaders
• Manage multiple agency partners, ensuring high‑quality delivery and value for investment
• Ensure alignment with above‑country / global strategies, contributing to broader brand or asset strategy where relevant
• Ensure all activities are conducted in full compliance with ABPI/IPHA Codes, UK regulations and company policies

Requirements

Education & Qualifications

• Degree‑level education or equivalent experience
• Marketing qualification (e.g. Chartered Institute of Marketing) preferred

Experience

• Significant marketing experience within the pharmaceutical or healthcare industry
• Proven experience in leading brand strategy and delivering impactful campaigns
• Strong understanding of market access, NHS environment, competition landscape and regulatory environment
• Experience in oncology or similar therapy areas preferred
• Launch experience strongly preferred

Skills & Capabilities

• Analytical skills with ability to generate insights and drive decisions
• Creative thinking and problem‑solving approach
• Strong stakeholder management and collaboration skills
• Customer‑focused mindset with ability to design customer journeys
• Strong project management skills, with the ability to plan, prioritise and deliver multiple marketing initiatives on time and within budget
• Strong business acumen, with the ability to link strategy to commercial outcomes
• Ability to work in a complex, matrix environment, influencing without authority
• Experience in omnichannel engagement and data‑driven decision‑making
• Financial management capability, including budget planning and ROI focus