Planning Director

Company Description

We help brands make bold moves. Our approach delivers rapid, spectacular growth and meets ambitious media goals beyond traditional brief constraints. Zenith UK, a leading media agency, partners with global brands to create impactful campaigns that drive recognition, market share, and consumer love.

Overview

The client is one of Europe’s leading entertainment and communications companies, offering a range of services including TV, broadband, and mobile across multiple markets. This role provides the opportunity to shape media strategy for a brand known for innovation and impact in the media landscape.

Responsibilities

As a Planning Director specialising in Entertainment, you will:

• Oversee development and execution of high-level media strategies across multiple entertainment clients, ensuring alignment with business goals and long-term growth.
• Work across the client’s portfolio spanning premium TV, streaming, and theatrical releases, shaping campaigns for globally recognised titles.
• Collaborate with clients to shape marketing visions, fostering strong relationships with media partners and ensuring effective budget allocation.
• Identify new opportunities for growth, drive thought leadership, and champion best-in-class planning standards.

You Will Also

• Lead strategic media planning across high-profile clients, ensuring all campaigns align with broader business objectives.
• Collaborate with senior leadership and cross‑functional teams to integrate media strategies into broader marketing efforts.
• Manage and mentor a team of planners, providing guidance and fostering professional development.
• Build and maintain strong relationships with clients and media partners to drive innovation and deliver impactful media solutions.

Qualifications

• Extensive experience in creating multi‑channel media strategies across digital, TV, OOH, print, and audio.
• Ability to turn client briefs into effective media plans that optimise audience reach and campaign performance.
• Proficient in media data and analytics tools such as TGI, Nielsen, and Google Analytics.
• Proven leadership in mentoring media planning teams, ensuring flawless execution and continuous improvement.
• Skilled in managing cross‑channel campaigns from strategy to execution, ensuring cohesion and effectiveness.
• Experience managing large media budgets, maximising ROI while maintaining financial accountability.
• Strong collaboration skills with buying, activation, and performance teams to ensure integrated execution.
• Deep knowledge of media metrics (CPM, CPA, etc.) to track, optimise, and report on campaign performance.
• Up‑to‑date with media trends, including programmatic and data‑driven targeting, applying innovations in strategies.
• Skilled in negotiating with media vendors to secure advantageous rates and valuable opportunities.
• Excellent stakeholder communication, presenting media plans, results, and insights to clients and internal teams effectively.

Benefits

Zenith UK offers a comprehensive benefits package including pension, life assurance, private medical, reflection days, shared parental leave, and additional initiatives.

Equal Opportunity Statement

Zenith UK is an equal opportunities employer. We welcome applications from people of all backgrounds and do not discriminate on the basis of race, ethnicity, nationality, religion, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs, please let us know so that we can accommodate you. Your application information will never impact your application.