IT - Lead Developer

We work together to really drive forward a ‘Customer First’ ethos, creating unforgettable package holidays and flights. In this role you will help to drive effective conversion through the development of impactful customer journeys that are relevant, personalised and continually optimised through testing. Supported closely by Adobe, and working closely with marketing, analytics and tech teams you will build new impactful campaigns, and use data insights and testing to help continuously improve existing journeys. From setting up new channels and supporting next best action decisioning that meets customer contact consent rules, you’ll develop journeys in Adobe Target and Adobe Journey Optimizer (AJO) that are relevant, follow consent rules, and are flexible enough to meet changing business and trading needs.  As our Lead Customer Journey Developer, you’ll have access to a wide range of benefits including: \nHybrid working (we’re in the office 2 days per week)  \n \nAnnual pay reviews  \n \n26 days holiday (plus Bank Holidays) \n \nAdobe platform training and ongoing support where required \n \nCollaborate effectively with cross-functional teams, including marketing, analytics, and IT teams. \nOperate as technical expert for Adobe Target and AJO, providing guidance on implementation best practices, data integration, segmentation, and campaign orchestration. \nConfigure and manage Adobe Target and AJO activities, including A/B and multivariate testing, experience targeting, and product recommendations. \nImplement and maintain robust testing, tracking and measurement strategies within Adobe Target and AJO to monitor campaign performance, analyse results, and drive continuous optimisation. \nExperience with A/B testing methodologies and statistical analysis to interpret results and inform data-driven optimisation decisions. \nProficiency in web analytics tools, ideally Google Analytics, to measure and analyse campaign performance within the customer journey context. \nStrong understanding of web technologies (HTML, CSS, JavaScript, APIs) to support technical implementation and troubleshooting. \Join us as we redefine travel experiences and create memories for millions of passengers. LI-Hybrid