Social Media Officer

The Post

An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment for a Social Media Officer. The post holder will play a key role in our Digital team, which alongside the Marketing and Communications teams form the University’s Communications, Marketing and Recruitment (CMR) Directorate. This role will be based at the University of Stirling Campus but agile working is permitted and the post holder will need to be able to commute to the university when required.

At the University of Stirling, we communicate with a wide range of audiences across multiple platforms including print and digital, with social media playing an increasingly important part of our digital growth strategy. We are looking for an experienced social media professional to help us grow our social media presence and engage with our audiences across the globe.

Reporting to the Social and Digital Media Strategist, the post-holder will be responsible for implementing the Social Media Strategy for the University. This includes the planning, creation, and curation of engaging and creative social media content. You will have a track record of creating engaging digital content, with first-class copywriting skills as well demonstrable experience in video editing and creative design. A pro‑active person, with the ability to work in a fast‑paced and dynamic environment, the post holder will be customer‑centric and responsible for monitoring channel activity, maintaining social engagement, and conducting social listening research to stay on top of the latest trends and topics to inform future content.

Utilising our social media channels, we’re looking to maintain the integrity of our reputation and brand, maximise our impact on increasing student recruitment and engagement expanding the University’s international presence.

Description of Duties

• Support the development and implementation of the social media content calendar including Facebook, X, Instagram, LinkedIn, YouTube, TikTok and any other emerging social media spaces
• Coordinate the execution of social media activity across the University to ensure all University social voices support the brand and apply our tone of voice
• Engage with and respond to social media communities through comments, mentions and private messaging
• Assist the Social and Digital Media Strategist to implement the Social Media Strategy
• Generate dynamic, creative and visually appealing content to support and drive key marketing messages
• Work with the in‑house graphic design and brand team to generate gifs and creative assets for use on social platforms
• Identify opportunities to repurpose campaign and brand content on relevant platforms
• Manage and monitor the University’s presence on social media sites using inbuilt platform analytics and social listening tools such as Brandwatch
• Work with student social media ambassadors to identify and develop authentic student generated content that will help position the University as an influencer and leader in subject related conversations
• Identify key influencers and conversations where we can engage to increase our reach
• Ensure a high standard of customer service for both internal and external stakeholders
• Work with a variety of stakeholders, support the creation and delivery of content ensuring delivery on time / budget, as well on brand
• Provide social media analysis and monitor trends to ensure we remain relevant and innovative
• Support the delivery of regular reporting of insights and analysis on current engagement and learnings
• On‑the‑ground coverage of events such as graduation and open days
• Monitor competitor social media activity and provide updates on innovative ideas and activities