Head of Digital Marketing

Head of Digital Marketing Location: Ashford, Kent (Office-based) Salary: £50,000 – £60,000 + benefits Contract: Full-time, Permanent Recruiter: Diamond Search Recruitment (on behalf of our client) The Opportunity Diamond Search Recruitment are delighted to be representing a well-established and fast-growing group of B2B businesses operating across manufacturing, digital, and specialist services. Our client is investing heavily in digital growth and is seeking a commercially driven Head of Digital Marketing to take ownership of website performance and lead generation strategy across multiple brands. This is a high-impact, senior role where you will directly influence enquiry generation, conversion rates, and overall digital performance. The Role As Head of Digital Marketing, you will lead and optimise the performance of multiple group websites, ensuring they function as effective lead generation tools rather than static brand sites. You will take a hands-on and strategic approach, focusing on: * Driving qualified leads and improving conversion rates * Strengthening SEO performance across all brands * Enhancing website journeys and user experience * Aligning digital activity with commercial growth objectives Key Responsibilities * Develop and implement a group-wide website marketing strategy * Own and improve website performance, including CRO, SEO, and lead generation * Analyse user behaviour and website performance data to drive improvements * Optimise landing pages, enquiry flows, and conversion journeys * Lead SEO strategy (technical, on-page, content, and keyword planning) * Collaborate with sales, content, design, and development teams * Deliver A/B testing, funnel optimisation, and performance improvements * Build reporting dashboards and communicate insights to stakeholders * Monitor competitor activity and identify growth opportunities About You You will be a commercially focused digital marketing leader who understands how to turn website traffic into meaningful business enquiries. You will: * Bring a data-driven mindset with strong analytical capability * Be confident working across multiple brands and stakeholders * Combine strategic thinking with hands-on execution * Understand how website performance ties directly to revenue growth Skills & Experience Required * Proven experience in a senior digital marketing / SEO / CRO / website performance role * Strong knowledge of: * Conversion Rate Optimisation (CRO) * SEO (technical, on-page, and content) * Website structure and UX principles * Experience improving B2B website lead generation * Strong analytical skills and ability to translate data into action * Experience with tools such as GA4, Search Console, SEMrush, Ahrefs, or similar * Ability to manage multiple projects and priorities effectively Desirable Experience across multi-brand or multi-site environments Knowledge of CMS platforms (e.g. WordPress, Shopify, Webflow) Understanding of CRM integration (e.g. HubSpot) Exposure to paid media or broader performance marketing channels Why Apply? Opportunity to lead digital strategy across a growing group Visible commercial impact on lead generation and revenue Collaborative, fast-paced business environment Strong scope for ownership and influence Exciting business! Apply Now! Diamond Search Recruitment is acting as an employment agency regarding this vacancy