SodaStream: Social Lead Northern Europe

OverviewWe are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.Reporting into the Advocacy Lead Northern Europe, we are looking for a Social Lead to own and execute our organic social, creator and community activity across Northern Europe markets.This is a highly hands-on role responsible for the end-to-end management of SodaStream’s organic social presence across the region — from planning and ideation through to briefing, content creation, publishing, community management and reporting. You will play a key role in building an engaged community around the brand, driving advocacy, word-of-mouth and culturally relevant conversations across platforms.

You will also support the development of creator-led content and social-first creative designed for use and amplification across both organic and paid media channels.ResponsibilitiesOrganic Social Strategy & Community ManagementOwn the end-to-end management of organic social channels across Northern Europe (e.g. Instagram, TikTok, Meta)Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural momentsLead social content from ideation and briefing through to publishing, reporting and optimisationCreate and edit social-first content where required, ensuring strong platform relevance and engagementBuild and nurture an engaged community and top-fan ecosystem, driving advocacy, ratings/reviews, engagement and word-of-mouthManage day-to-day community engagement, responding to trends, comments and conversations in a timely and on-brand wayOwned & Earned Social Media OwnershipOwn day-to-day creator gifting, seeding and relationship management across Northern Europe marketsBrief and coordinate creators to deliver high-quality CGC for organic and paid media useCoordinate creator content delivery across agencies and partners, ensuring timely executionSupport the Advocacy Lead on paid influencer campaigns and creator partnerships where requiredPartner with Brand Leads and Advocacy Lead to identify strong social-first and creator-led content opportunities for paid social campaignsAdapt and localise creator content across markets, working with Brand Leads on translations where neededTikTok Shop, Affiliates & Advocacy OperationsExecute TikTok Shop activity, including creator coordination, product seeding and campaign supportManage influencer affiliate programmes, including links, codes and creator coordinationSupport execution of creator commerce initiatives across Northern Europe marketsCoordinate with internal teams to ensure product availability and campaign readinessTrack and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunitiesSupport delivery of broader advocacy activity across campaigns and always-on initiativesQualifications4+ years’ experience in social, influencer or content roles; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categoriesNative-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageousStrong understanding of TikTok, Instagram, Meta and platform behaviourExperience creating, editing or managing social-first contentExperience working with creators, influencers and/or agenciesStrong understanding of community management and engagement strategiesAbility to manage multiple projects in a fast-paced environmentExperience working across multiple markets or languages is a plusPassion for social media, content and digital cultureExperience with TikTok Shop, affiliate platforms or creator tools beneficialJob SummaryReq ID: # of Openings: 1Job Function: CommunicationsRelocation: No