Head of Marketing

Please note: Previous experience within B2B events marketing is essential for this role. Applications without this experience cannot be considered.

Are you a commercially minded marketing leader who knows how to turn multiple channels, teams and ideas into one clear strategy that delivers results?

We are working with an ambitious and growing international B2B events business looking for a Head of Marketing to bring together its marketing activity, raise standards and create high-performing campaigns across a global portfolio.

This is a genuinely influential role. You will sit at the centre of the marketing function, connecting specialist teams and partnering closely with senior commercial and event leaders. You will have the freedom to introduce fresh ideas, improve how campaigns are delivered and directly influence revenue, audience growth and the wider direction of the business.

It is perfect for someone who can think strategically but still loves being close to delivery. You will not simply oversee campaigns from a distance. You will shape the plan, bring people together and take real ownership of the outcome.

What you’ll be doing

• Creating integrated campaigns across email, social media, web, content and paid channels
• Bringing different marketing disciplines together around one clear strategy and set of objectives
• Partnering with event and commercial teams to ensure campaigns support revenue and audience targets
• Leading the delivery of multiple international campaigns from planning through to execution
• Tracking performance across registrations, lead generation, conversion and engagement
• Using campaign data to identify opportunities and continuously improve results
• Introducing stronger processes, new ideas and marketing best practice across the function
• Overseeing external partnerships, affiliates, associations and other audience growth opportunities
• Coaching and developing a talented marketing team
• Attending selected events in the UK and internationally

What we’re looking for

• Broad multichannel marketing experience across email, social, web, content and paid activity
• A proven track record of creating integrated campaigns that deliver measurable commercial results
• Strong leadership experience, with the ability to coach, motivate and develop others
• A confident, collaborative style and the ability to influence across different teams
• A hands-on approach and the confidence to step into delivery when required
• Strong commercial awareness and a genuine interest in campaign performance
• Experience using marketing automation and CRM platforms, ideally including HubSpot
• Excellent organisation and the ability to manage several campaigns and priorities at once
• B2B or events marketing experience would be beneficial but is not essential
• Flexibility to travel nationally and internationally when required

This is an opportunity to take a successful marketing function and help move it to the next level. You will have senior-level visibility, genuine ownership and the chance to make an impact across an exciting international portfolio.

The business offers hybrid working, structured development, increasing annual leave, paid birthday leave, enhanced family leave, wellbeing support, travel schemes, regular social events and a welcoming office environment.

If you are an energetic marketing leader who wants the freedom to improve, influence and build something better, we would love to speak with you.

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