Digital Marketing Manager

Digital Marketing Manager High Wycombe £43,000 - £50,000 Permanent Monday – Friday We are working with a growing ecommerce business who are looking for a commercially minded Digital Marketing Manager to take ownership of their digital marketing activity and help drive the next phase of growth. This is a broad and varied role with a strong focus on Paid Media and Email Marketing, whilst also contributing to wider customer acquisition, retention and ecommerce growth strategies. The successful candidate will enjoy both strategic planning and hands-on campaign management and will thrive within a fast-paced SME environment. Responsibilities of the Digital Marketing Manager: * Managing and optimising Paid Search and Paid Social campaigns across platforms including Google Ads and Meta * Planning, launching and monitoring digital marketing campaigns to maximise ROI and customer acquisition * Managing campaign budgets, audience targeting, creative testing and performance reporting * Developing and executing email marketing campaigns and customer lifecycle journeys using CRM platforms * Building and optimising automated email flows including welcome, retention and customer re-engagement campaigns * Analysing campaign performance and identifying opportunities to improve customer engagement and revenue * Supporting wider ecommerce and digital growth initiatives * Identifying opportunities to improve customer journeys, conversion rates and overall online performance * Producing regular performance reports using digital analytics and marketing platforms * Working closely with leadership teams and external partners to support commercial objectives * Managing and coordinating external agencies and suppliers where required Requirements of the Digital Marketing Manager: * Previous experience managing Paid Search and Paid Social campaigns * Strong knowledge of Google Ads, Meta and digital advertising platforms * Experience using email marketing and CRM systems * Proven track record of driving customer acquisition and retention through digital channels * Strong understanding of ecommerce performance metrics and digital reporting * Experience analysing campaign performance and making data-driven decisions * Commercial awareness with the ability to balance strategy and execution * Strong organisational and project management skills * Ability to work independently and take ownership of marketing activity * Excellent communication and stakeholder management skills What's on offer: * Opportunity to join a growing and ambitious ecommerce business * Broad and varied role with genuine ownership * Collaborative and supportive team environment * Opportunity to influence marketing strategy and business growth * Staff discount scheme * Company pension * Free on-site parking * Long-term career progression opportunities