Digital Marketing Lead - (Mar-Tech)

Digital Marketing Lead - (Mar-Tech)

To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Manchester
Hybrid - 3 days a week in the office
Salary - up to £39000
The Role
This position sits at the heart of a high-performing Mar-Tech and analytics function, taking ownership of tagging infrastructure, measurement frameworks, and campaign data management across a diverse portfolio of client accounts. The successful candidate will be someone who can translate complex technical requirements into practical implementation plans - and who gets genuine satisfaction from building measurement foundations that actually work.
Working closely with client teams, investment groups, and external technology vendors, this role will lead the adoption and optimisation of emerging marketing technologies, drive best practice across the team, and act as the primary technical expert for both internal stakeholders and clients.
What the Role Involves
Technical Implementation & Oversight
Leading the setup and management of tagging and tracking infrastructure using platforms including Google Tag Manager, Campaign Manager 360, and Google Analytics. Implementing advanced tracking strategies, managing ad server integrations, and driving the adoption of solutions such as Google Consent Mode, Enhanced Conversions, and Conversion API (CAPI) across platforms including Meta, TikTok, and Amazon.
Measurement & Analytics
Building and maintaining bespoke measurement frameworks tailored to both large-scale and smaller client accounts. Creating and managing dashboards that bring together web analytics and media performance data into clear, actionable views.
Client Engagement
Acting as a trusted technical partner for clients - running strategy sessions, delivering impactful presentations, and providing expert guidance on Mar-Tech and Ad-Ops solutions that protect and enhance campaign investment.
Team Development
Supporting the development of junior team members through onboarding, training, and skills development. Championing knowledge sharing and keeping the team current on industry trends, privacy-centric measurement developments, and emerging technologies.
Cross-Functional Collaboration
Facilitating communication across departments, contributing to briefings, and ensuring Mar-Tech and Ad-Ops initiatives are well understood and consistently executed across teams.
What are we looking for?
Technical - Campaign Manager 360, Google Analytics, and GTM
This is a client facing role so strong communication skills are important
Digital Marketing Lead - (Mar-Tech)
Manchester
Hybrid - 3 days a week in the office
Salary - up to £39000
Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy. xwzovoh
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