Head of Growth Marketing

Purpose

This is a pivotal player‑coach role at a high‑growth stage in CUBE’s journey. It has two defining elements: first, you will personally own and run CUBE’s enterprise ABM programme, hands‑on; second, you will lead the wider growth marketing team and carry full accountability for CUBE’s growth targets – demand generation, brand awareness, and revenue marketing –.

You will lead a high‑performing team of three marketers and work in close partnership with the CMO and Product Marketing to sharpen CUBE’s positioning, enter new markets, and deepen our footprint in existing ones. This is emphatically not a role for someone who wants to manage from a distance. We want a doer as much as a leader – someone who sets direction and inspires their team, but is equally happy to get into the detail and deliver the work themselves.

Key Responsibilities:

Account-Based Marketing (ABM)

• Own and run the ABM programme hands‑on, working directly with Sales on target account selection and building the bespoke engagement plans yourself.
• Work directly with the Chief Customer Officer and Exec Heads of Customer to design and run ABM programs within key customers.
• Build and execute a data‑led approach to ABM that blends intent data, personalised content, and multi‑channel outreach to accelerate deals in enterprise accounts.
• Act as the team’s in‑house ABM expert – setting best practice, coaching the wider team on what works, and continuously raising the bar on account penetration and engagement quality.

Strategy & Revenue Marketing

• Own the end‑to‑end growth marketing strategy, from awareness through to pipeline and closed revenue, ensuring every programme is tied to measurable business outcomes.
• Design and execute integrated marketing campaigns across key customer segments and verticals that drive quality pipeline – not just volume.
• Work with the Marketing Ops lead to define the metrics that matter: MQLs, SQLs, pipeline contribution, velocity, and revenue influence, and hold the team accountable to them.
• Work with Sales leadership to ensure tight alignment between marketing activity and revenue targets, maintaining a shared view of the funnel.

Market Expansion

• Lead marketing efforts to enter new geographic and vertical markets, developing go‑to‑market plans in collaboration with the CMO and Product Marketing.
• Identify the right customer segments, channels, and messages to drive awareness and demand in markets where CUBE is less established.
• Build scalable programmes that can grow with the business, ensuring new market entry is structured, insight‑led, and commercially focused.

Brand Awareness & Positioning

• Elevate CUBE’s brand in target markets, ensuring consistent, compelling messaging that clearly articulates the value we deliver to financial institutions.
• Partner with Product Marketing to translate CUBE’s capabilities into customer‑facing narratives that resonate with buyers across different verticals and geographies.
• Ensure all growth marketing activity reinforces and advances CUBE’s market positioning – not just generating noise, but building genuine brand equity.

Customer Marketing & Retention

• Work with the Customer Marketing Manager to build programmes that expand CUBE’s footprint within existing accounts, driving upsell, cross‑sell, and renewal.
• Ensure customer marketing activity contributes meaningfully to net revenue retention, working closely with Customer Success and Sales on joined‑up plans.
• Leverage customer stories, advocacy, and community to build social proof and support new business efforts.

Events & Field Marketing

• Oversee CUBE’s events strategy led by the Events Lead, ensuring we show up in the right places with the right presence and a clear commercial purpose.
• Set clear ROI expectations for events investment and build the measurement framework to hold the programme accountable.
• Ensure events are integrated with wider campaigns, not standalone activities, driving follow‑up and pipeline from every touchpoint.

Team Leadership

• Lead, develop, and inspire a team of three: Senior Growth Marketing Manager (New Logos), Customer Marketing Manager, and Events Lead.
• Foster a culture of curiosity, experimentation, and accountability – a team that tests, learns, and scales what works.
• Support each team member’s professional growth with clear goals, regular feedback, and stretch opportunities.

Skills & Competencies

• Significant experience in B2B growth or demand generation marketing, ideally within SaaS, fintech, or financial services.
• Proven track record of building and leading high‑performing marketing teams that deliver measurable pipeline and revenue contribution.
• Deep hands‑on ABM expertise – you can personally build and run enterprise ABM programmes end‑to‑end, and coach a team to deliver alongside you.
• Experience working across multiple customer segments and verticals, with an understanding of how to tailor messaging and channels accordingly.
• Track record of successful market expansion, either into new geographies or new industry verticals.
• Experience working in close alignment with Sales, ideally in an organisation with a complex or enterprise‑oriented sales motion.

Interested?

If you are passionate about leveraging technology to transform regulatory compliance and meet the qualifications outlined above, we invite you to apply. Please submit your resume detailing your relevant experience and interest in CUBE.

CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.