Lead Digital Analyst

Lead Digital Analyst | London (Hybrid) | Up to £70,000 + Benefits Zachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability. We're looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you'll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions. This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation. The Opportunity You'll own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis. You'll also play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business. This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics. Key Responsibilities Lead digital analytics across ecommerce, marketing, and customer functions Own and optimise GA4 and Google Tag Manager implementation across the business Drive insight into customer behaviour, digital performance, attribution, and conversion Build and develop dashboards and reporting solutions using Power BI, Looker, or similar BI tools Partner closely with senior stakeholders to translate business challenges into actionable insight Lead on marketing measurement and performance analysis across multiple digital channels Improve tracking accuracy, tagging standards, and analytics governance Support the development of a centralised data environment across GCP and BigQuery Manage external analytics and business partners where required Help shape the long-term analytics strategy and maturity of the businessAbout You Strong hands-on experience with GA4 and Google Tag Manager Experience leading digital analytics within ecommerce, retail, or consumer-focused businesses Deep understanding of digital tracking, attribution, and customer journey analysis Strong SQL and BI/reporting capability Experience with tools such as Power BI, Looker, BigQuery, or GCP Commercially minded with the ability to turn data into business recommendations Confident working directly with senior stakeholders and influencing decision making Someone who enjoys ownership, autonomy, and building capability within a growing businessWhat's On Offer Salary up to £70,000 Hybrid working (2 days in London) Opportunity to own and lead digital analytics for a growing retail business High visibility role with direct exposure to senior leadership Genuine opportunity to shape analytics capability and data maturity Strong investment in digital, ecommerce, and dataBH35783