Area Sales Manager

Area Sales Manager Electrical & Kitchen Equipment Distribution

Territory: Armagh / Tyrone / Fermanagh / Down

Employment Type: Full-time, Field-Based

Role Overview

You will manage and grow sales across the Armagh, Tyrone, Fermanagh and Down regions within the electrical and kitchens distribution market. This is a field-based role focused on developing strong relationships with retailers, kitchen studios, and key trade partners. Sector experience is an advantage, but a demonstrable track record of sales success is essential.

Key Responsibilities

• Manage and grow an established sales territory across the four counties.
• Develop new business with electrical retailers, kitchen retailers and trade partners.
• Maintain and strengthen relationships with existing accounts through regular visits and proactive support.
• Promote the companys full product portfolio, providing product knowledge and technical guidance where required.
• Deliver monthly and quarterly sales targets with accurate forecasting and reporting.
• Conduct market research to identify new opportunities and competitor activity.
• Prepare and present pricing proposals, quotations, and promotional offers.
• Attend trade shows, supplier events, and customer demonstrations as required.
• Maintain CRM records, visit logs, and territory plans.

Required Experience & Skills

• Proven track record in field sales (minimum 23 years).
• Experience in electrical wholesale, KBB (kitchens, bedrooms, bathrooms), construction, or related distribution sectors is preferred but not essential .
• Strong relationship-building and negotiation skills.
• Ability to work independently and manage a large territory effectively.
• Confident communicator with strong presentation skills.
• Full UK driving licence.

Preferred Attributes

• Knowledge of electrical products, kitchen components, or trade distribution channels.
• Existing relationships with retailers or kitchen studios in NI.
• Self-motivated, target-driven, and commercially aware.
• Comfortable with both new business development and account management.

Package & Benefits

• Competitive base salary (DOE)
• Commission / bonus structure
• Company vehicle
• Laptop, mobile phone
• Pension scheme
• Ongoing product and sales training

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