Digital Marketing Specialist

Digital Marketing Specialist Hull | Hybrid Working £30,000 - £45,000 (DOE) Are you a paid media specialist who enjoys owning strategy as well as delivery? We're supporting a growing digital agency with the appointment of a Digital Advertising Manager to lead the planning, execution and optimisation of campaigns across Google, Meta, LinkedIn and other digital platforms. The Role You'll be responsible for managing the entire advertising lifecycle, from campaign planning and audience targeting through to optimisation, reporting and performance analysis. We're Looking For Someone Who Can: • Develop and deliver multi-channel paid media strategies • Manage significant budgets across Google Ads, Meta and LinkedIn • Build and optimise conversion-focused campaigns • Implement and oversee conversion tracking using Google Tag Manager • Create meaningful reporting dashboards and provide commercial insights • Analyse performance data and make strategic recommendations • Present confidently to clients and stakeholders • Stay ahead of platform developments and industry trends