CRM Manager (App-Based)

CRM Manager (App-Based) (Hybrid)

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Location: Midlands (Hybrid)
Salary: £40,000 - £45,000 (DOE) + Benefits

Benefits: Pension, Private Medical & Dental, Free Parking

About the Role

We're looking for a strategic and technically strong CRM Manager (App-Based) to take ownership of the end-to-end customer journey within a mobile-first environment. This role requires hands-on experience with app-based CRM and lifecycle marketing - this is essential.

You'll be responsible for shaping and optimising the full customer lifecycle within the app, from acquisition and onboarding through to engagement and long-term retention. Using behavioural data, you'll deliver highly personalised, automated experiences across push, in-app messaging, and email.

This is a great opportunity for someone who thrives on using data to drive engagement, improve retention, and deliver measurable ROI.

Key Responsibilities

• Develop and execute a high-performing, app-focused CRM strategy aligned to business goals
• Build and optimise automated lifecycle campaigns across app channels (push, in-app, email)
• Own the in-app customer journey, improving onboarding, engagement, and retention flows
• Segment audiences using behavioural and transactional app data to deliver highly personalised communications
• Collaborate with product and data teams to optimise in-app experiences, offers, and conversion journeys
• Plan and execute A/B testing strategies to continuously improve campaign performance
• Monitor campaign performance, build reports, and translate insights into actionable improvements
• Manage multi-channel CRM campaigns with a strong focus on mobile-first engagement
• Work cross-functionally with internal teams and external partners to deliver seamless customer journeys
• Stay up to date with CRM trends, particularly within app-based engagement and lifecycle marketing

Skills & Experience

• Minimum 3 years' experience in an app-based CRM or lifecycle marketing role (essential)
• Proven experience managing xwzovoh CRM within a mobile app environment
• Hands-on experience with CRM platforms such as Braze or Klaviyo (highly desirable)
• Strong understanding of push notifications, in-app messaging, and mobile engagement strategies
• Advanced analytical skills with experience in reporting, segmentation, and A/B testing
• Experience building customer segmentation and personalisation strategies using behavioural data
• Confident managing multi-channel campaigns in a fast-paced environment
• Excellent written communication skills and strong attention to detail
• Ability to manage multiple projects and meet deadlines
• Basic HTML knowledge is advantageous

Apply now!