FTC Global Business Director

Overview

Our Pfizer International (ex-US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single‑mindful in the mission to accelerate Pfizer’s transformation to revolutionise how Pharma connects and engages with their consumers and HCPs – with an ambition of being viewed as a global marketing leader, not just in pharma.

About the team

We have built this team drawing from the best talent across the Groupe to deliver cutting‑edge expertise and diverse skills, acting as one integrated end‑to‑end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web, and social commerce – all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.

About the role

The FTC Planning Business Director, a mat cover role, sits within the Pfizer International Media Hub, leading end‑to‑end global media strategy, planning, and activation across 60+ markets, with a strong focus on driving best practice, campaign performance, and brand growth. The position requires a strategic, digitally grounded leader who can bridge global frameworks with local market execution while influencing stakeholders and elevating planning standards. Key success hinges on multi‑market campaign ownership, data‑led storytelling, and strong cross‑functional collaboration across media, creative, and analytics teams.

Responsibilities

Scope: Global (60+ markets, ex‑US)

Core Focus:

• Global media strategy and end‑to‑end campaign ownership
• Planning best practice and governance across markets
• Vendor management and innovation point‑of‑views
• Measurement, optimisation, and test & learn programmes

Qualifications

• Strong multi‑market planning experience
• Deep digital and analytics understanding
• Pharma/HCP experience preferred
• Confident storyteller with senior stakeholder exposure

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Publicis Career Page showcases our inclusive benefits and our Employee Action Groups.

Publicis Groupe works primarily from the office or our clients’ office four days per week.

At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.