Senior Brand Manager DTC, Ostomy Care

This senior role leads the strategy and execution of Direct-to-Consumer (DTC) marketing for Ostomy Care UKI. You will define and evolve the DTC approach, delivering integrated, omnichannel campaigns that drive lead generation, engagement, and consumer acquisition, with a strong focus on data-driven optimisation and ROI. Working cross-functionally with teams including Inside Sales (CIC), Care, Digital, IT, and Global Marketing, you will ensure alignment and performance across the customer journey. You will also manage external agencies and act as a key point of contact for global stakeholders. A core part of the role is building meaningful connections with consumers, strengthening advocacy and engagement in line with Convatec's Forever Caring mission. You will own the DTC marketing budget, ensuring effective investment and performance tracking, while maintaining compliance with regulatory and data privacy requirements. As a senior member of the team, you will mentor the DTC Brand Executive and act as a digital subject matter expert, driving best practice and capability development. Success is measured through marketing performance, commercial impact (NCS), and return on investment.

Responsibilities

Strategy & Leadership

• Lead the DTC marketing strategy as part of the Commercial Plan
• Drive continuous improvement, scalability, and integration across digital channels
• Own key strategic programmes and ensure measurable impact

Campaign Delivery

• Develop and execute integrated, full-funnel (TOFU-BOFU) campaigns
• Align campaigns with business objectives, customer needs, and brand strategy

Customer & Engagement

• Define customer personas and optimise the end-to-end journey to improve engagement and conversion
• Lead the UK ambassador and influencer programme to strengthen advocacy and brand presence

Performance & Optimisation

• Establish performance frameworks, tracking, and reporting to drive data-led decisions
• Own and optimise the DTC budget to maximise ROI, lead generation, and conversion
• Champion a test-and-learn culture and continuous improvement across channels

Stakeholder Collaboration

• Partner with CIC, Care teams, and Global Marketing to align strategy, insights, and execution
• Contribute to global DTC initiatives and share best practices across markets

Digital & Innovation

• Oversee performance and optimisation of digital platforms (e.g. websites)
• Identify and implement innovative solutions to enhance marketing effectiveness

Qualifications & Experience

• Minimum of 5+ years' experience in Direct-to-Consumer (DTC) marketing within a healthcare or regulated environment, with a strong understanding of compliance, patient engagement, and digital best practice
• Strong technical proficiency across digital marketing platforms and tools, including Google Analytics (GA4), Meta, Google Ads, Adobe, Optimizely, and content/creative tools (e.g. Canva), alongside the ability to effectively utilise and interrogate CRM and database platforms (e.g. D365, TalkDesk)
• Proven ability to develop and execute integrated, multichannel digital marketing strategies, with a focus on full-funnel performance, lead generation, and conversion optimisation
• Advanced data literacy, with experience using analytics, tracking, and performance metrics to drive insight-led decision making and continuous optimisation
• Experience in building structured, scalable digital marketing frameworks, improving ways of working and enabling consistent performance across campaigns and channels
• Highly effective communicator with the ability to engage, influence, and collaborate with diverse internal and external stakeholders, including global teams, agencies, and cross-functional partners
• Confident yet collaborative leader, recognised as a credible and respected voice, capable of influencing direction while maintaining a strong team-focused approach
• Demonstrated capability in leading through influence, building alignment across complex organisational structures and working effectively across multiple teams, functions, and geographies
• Strong team player with a commitment to developing self and others, actively supporting capability building, knowledge sharing, and continuous improvement
• Proactive and solutions-focused, with the ability to navigate ambiguity, solve complex problems, and drive outcomes in a fast-paced environment
• Bachelor's Degree
• Demonstration of continuous upskill & training in digital / consumer marketing

Benefits

• Competitive compensation and benefits
• Hybrid and flexible working model
• Opportunity to lead a regional, high-visibility function
• Exposure to global stakeholders and transformation initiatives
• A collaborative culture where you can grow and make an impact