Digital Marketing Manager

Digital Marketing Manager4017LondonThe Original TourOperationsPermanent - Full TimeThe Original Tour is seeking a commercially driven and data-focused Digital Marketing Manager to lead digital growth across our online channels.This exciting role will be responsible for managing digital marketing and web agency partnerships, optimising digital and media spending, improving website and mobile app performance and enhancing the customer journey through data led decision making.Key ResponsibilitiesLead relationships with digital marketing and web agency partners to deliver high performing campaigns and maximise ROIDevelop and execute digital marketing strategies aligned with business objectives, commercial priorities and seasonal demandsManage and optimise paid media budgets including PPC, paid social, display, retargeting and affiliate marketingMonitor, analyse and report on the performance of all digital channels providing actionable insights and recommendationsAct as the internal expert for the Ventrata platform identifying opportunities to improve merchandising, upselling, cross-selling and booking flowsLead the continuous improvement of website and mobile app UX/UI working with agencies and developers to enhance customer experience and conversionManage website content, product presentation, brand standards and digital customer journeys across all online platformsCollaborate with the Commercial and Product teams to deliver innovative digital experiences, new products and cross-channel journeysDevelop and manage the organic social media strategy across key platforms to drive engagement, brand awareness and respond to trends proactivelyWe're looking for someone with:At least 3 years digital marketing experience ideally within tourism, attractions, hospitality, transport or e-commerceStrong experience with GA4, Google Ads, Meta Business Manager, paid media and performance marketingA solid understanding of technical SEO and AI search optimisationExperience managing agencies, websites and digital development projectsStrong analytical skills with the ability to turn data into actionable insightsExperience developing social media and content strategiesDesirableExperience with Ventrata or similar booking/ticketing platformsFamiliarity with CRO, A/B testing, and e-commerce best practicesExperience in brand storytelling and visual content creation