Head of Marketing Effectiveness & AI-Driven Insights
About the role
The Marketing Meetup Ltd seeks a senior Marketing Effectiveness leader to define the future of measurement, customer understanding and commercial decision-making within a data/AI-enabled transformation. You will own MMM, MTA, econometrics and broader marketing measurement, leading an in-house team and reducing reliance on external partners.
The role also shapes pricing science, customer value optimisation and AI applications in marketing decisions, in a programme that includes SAP S/4HANA
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