Brand Manager

Brand Manager

Looking for a commercially focused, end-to-end role with real ownership?

Looking to be responsible for shaping brand strategy?

Want to work for a reputable long‑standing manufacturer?

Job Description

• You’ll be responsible for shaping brand strategy, managing product ranges, and delivering measurable growth.
• Working closely with sales, NPD and marketing teams, you’ll take products from concept through to launch and ongoing performance optimisation.
• Own and manage a designated brand portfolio end‑to‑end.
• Deliver category and range reviews, identifying opportunities to improve performance and margin.
• Analyse sales, market and competitor data to drive informed decisions.
• Develop and execute go‑to‑market strategies and product launches.
• Manage budgets to maximise brand visibility and ROI.
• Work cross‑functionally to deliver impactful marketing campaigns.
• Identify new product opportunities through market and customer insight.
• Collaborate with NPD to bring new products to market successfully.

About the Company

• Working with a reputable power tools manufacturer with excellent quality products and a well‑established presence within trade and DIY.
• Due to an internal promotion, a role within this organisation has become available.

Key Skills/Experience Required

• Proven experience in brand, product or category management.
• Strong commercial awareness with the ability to interpret data and drive decisions.
• Experience managing product launches and go‑to‑market strategies.
• Confidence working with budgets and performance metrics.
• Ability to manage multiple projects and priorities effectively.
• Strong communication skills with the ability to influence stakeholders.
• A proactive, hands‑on approach with a focus on results.
• Experience within tools/DIY is highly desirable.

Location / Flexibility

This is an office‑based role; however, it could be remote for someone with exceptional experience.

Salary/Benefits Information

• £40,000 - £45,000
• 34 Days Holiday
• Bonus
• Benefits