Content Marketer

We’re looking for a Content Marketer to lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings.This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset. You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time.You’ll be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel.You’ll work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth’s propositions.What You'll do:Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal SavingsCreate high-quality editorial content across Lending, Business Banking and Personal SavingsWrite engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnetsDevelop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savingsTranslate complex financial products, customer problems and market trends into clear, accessible storiesIdentify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gapsUse AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracyContinuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentationWork with cross-product subject matter experts to ensure content is accurate, insightful and customer-focusedIdentify content opportunities based on customer questions, market trends and commercial prioritiesPlan and contribute to editorial themes and content calendarsEdit, refine and elevate content to maintain clarity, consistency and quality across channelsMaintain and help evolve OakNorth’s tone of voice across customer-facing contentWhat Success Looks Like:More customers discovering OakNorth through high-quality, engaging content, ultimately driving growthCustomers having a clearer understanding of what OakNorth does and how our products help themStrong engagement with content, measured through readership, time spent, downloads and return visitsOakNorth being recognised as a trusted voice across lending, business banking and personal savingsA consistent pipeline of thoughtful, relevant content that supports growth and brand credibilityStrong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goalsWhat we’re looking for:Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topicsStrong writing and storytelling skills, with the ability to engage and educate different audiencesExperience creating long-form content, thought leadership or editorial pieces rather than short-form ad copyAbility to simplify complex subjects while maintaining accuracy and credibilityA curious mindset and confidence interviewing stakeholders or subject matter expertsClear, structured thinking and strong attention to detailComfortable managing multiple pieces of content across different products and themesExperience in fintech, financial services or B2B is a plus, but not essentialWhy join OakNorth:Proven experience as a content write or editorial lead, ideally covering complex or technical topicsStrong writing and storytelling skills, with the ability to engage and educate different audiencesExperience creating long-form content, thought leadership or editorial pieces rather than short-form ad copyAbility to simplify complex subjects while maintaining accuracy and credibilityA curious mindset and confidence interviewing stakeholders or subject matter expertsClear, structured thinking and strong attention to detailComfortable managing multiple pieces of content across different products and themesExperience in fintech, financial services or B2B is a plus, but not essentialLocationLondonEmployment TypeFull timeLocation TypeHybridDepartmentDebt Finance