Ads Monetisation Director (Mobile Games)

Are you an experienced advertising monetisation leader with a strong background in live mobile games or apps? This is a senior opportunity to take ownership of in-app advertising performance across a portfolio of live mobile titles, shaping strategy while remaining closely involved in execution.About the role...In this role, you will be responsible for the direction, performance, and long-term stability of a large-scale in-app advertising business. You will own a significant annual ad revenue stream and work cross-functionally with product, data, and engineering teams to drive sustainable growth while protecting the player experience.This position suits someone who combines strategic thinking with hands-on analytical and technical expertise in the mobile advertising ecosystem.What you’ll be doing:Define and continuously evolve the advertising monetisation strategy across multiple live mobile gamesOwn end-to-end ad revenue performance, including monitoring, optimisation, and rapid response to volatilityInvestigate revenue fluctuations by identifying root causes across mediation setups, ad networks, formats, geographies, and user segmentsLead the development and optimisation of the ad technology stack, including mediation configuration, bidding and waterfall logic, and testing new formatsUse large-scale performance data to translate metrics such as CPM, fill rate, and revenue per user into clear actionsPartner closely with product, user acquisition, data, and engineering teams to improve ad placement, segmentation, and monetisation designBuild, lead, and develop a high-performing ads or ad operations function, setting clear direction and accountabilityManage senior relationships with ad networks and partners to ensure strong commercial outcomes, fast issue resolution, and platform complianceWhat we’re looking for:Significant experience in ad monetisation, ad tech, or performance marketing within mobile apps or gamesProven ownership of large-scale in-app advertising revenue and demonstrable growth outcomesDeep understanding of mediation platforms, bidding models, waterfall optimisation, and network performanceStrong analytical and numerical skills, with confidence interpreting complex datasetsExperience operating in high-responsibility environments where revenue stability is criticalClear, confident communication skills and experience working with senior internal and external stakeholdersA collaborative approach with experience working closely with product, data, and engineering teamsNice to have:Experience overseeing monetisation for high-performing mobile titles or large app portfoliosExposure to advanced optimisation approaches, including predictive modelling or machine-learning-driven systemsWorking knowledge of SQLIf you’re a senior monetisation professional who enjoys owning outcomes, solving complex revenue challenges, and building scalable advertising systems, we’d love to hear from you. Apply now, or email Andy Demetriou - ad@skillsearch.comYears of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.