Paid Media Executive

Charles Peters

ScreenedPermanent

Kenilworth

Posted 2 weeks ago

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About the role

Main Duties: Campaign Management

? Work across a variety of brands, managing and executing paid media campaigns.

? Develop, implement, and manage paid media campaigns across predominately Google & Bing Ads, plus Meta Ads, LinkedIn Ads and Tik Tok Ads. Contributing to maintain Google Partner status.

? Optimise account performance by monitoring key metrics, such as Click-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS).

? Conduct A/B testing on Ads to improve campaign performance, assist in asset creation and enhance audience engagement.

Data Analysis & Reporting

? Monitor campaign performance, analysing data and trends to provide actionable insights and adjust strategies as needed.

? Generate and present monthly reports, showing results against KPIs and making recommendations for future improvements.

? Collaborate with the wider marketing team to use campaign insights in broader strategies, including content strategy, Organic/SEO and Conversion Rate Optimisation (CRO) and UX.

? Monitor and analyse social media performance metrics and provide recommendations for optimisation.

Budget Management

? Develop and refine paid search initiatives, with a strong focus on paid strategies, handling budgets on a daily basis to maximise Return-On-Investment (ROI) across Google Ads; including search, performance max, shopping, display, demand gen.

? Develop Social Media Advertising campaigns, managing budgets on a daily basis across multiple platforms, such as Facebook, Instagram, Tik Tok and LinkedIn.

Collaboration & Communication

? Collaborate with other departments to ensure that campaigns align with the companys brand message and client expectations.

? Communicate regularly with clients, presenting campaign results and discussing opportunities for growth.

? Highly organised, with the ability to manage multiple accounts, support new account builds and meet deadlines.

Were looking for someone who has:

? Hands-on experience in paid media, preferably in an agency setting - whether you specialise in Search or Paid Social Advertising, were here to help you upskill, learn and grow.

? Exceptional attention to detail, is driven, and has a genuine passion for PPC.

? Bachelors degree in marketing, business, or a related college field.

? 1-2 years of experience in paid media or digital advertising.

? Proficiency in Google Ads, Bing Ads, Meta Ads, and Google Analytics.

? Strong analytical skills and ability to interpret data to drive actionable insights.

? Excellent communication skills, both written and verbal.

? Highly organised, with the ability to manage and collaborate on multiple advertising accounts and deadlines.

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