London, United Kingdom On-site Frasers Group Head of Digital Optimisation

Why Here?

Frasers Group rethinks retail through digital innovation and unique store experiences. They serve consumers globally with the world’s best sports, premium, and luxury brands across established names like Sports Direct, FLANNELS, USC, Frasers, and GAME. This role shapes optimisation efforts within a team building a strong data-driven mindset focused on consumer experiences and growth.

What Will You Do?

As a Head of Digital Optimisation at Frasers Group, you will shape optimisation strategies and establish a digital consumer focus culture. You will provide analysis and develop tactics to optimise user journeys across search, merchandising, and personalisation. Additionally, you will create data-driven search and visual merchandising strategies while driving personalisation innovations to meet group KPIs.