Vice President - Head of Product Marketing

Role Purpose

Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We are looking for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. The role sits on the Marketing Leadership team reporting to the CMO and is part of the Wood Mackenzie Extended Leadership Team that is run by the CEO.

Main Responsibilities

• Define the audience: work closely with Sales, Segment leadership and Growth Marketing to define ICPs and build out personas and workflows for each of them, ensuring customer insights and activity feedback continually shape the narratives, segmentation and use‑case value propositions.
• Own the end‑to‑end development of persona‑based, vertical‑aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes; embed WoodMac’s brand positioning and superpowers across all product lines, along with financial impact messaging.
• Support ARR growth by equipping Sales with strong product and data narratives, playbooks, Sales plays, objection handling, case studies, competitive intelligence and core value messaging that drive successful commercial outcomes; translate technical capabilities into revenue‑ready value stories for new logo, upsell and cross‑sell opportunities.
• Lead the GTM launch strategy in support of the product roadmap to ensure successful delivery of new product launches, enhancements, platform and AI capability developments, product/platform migrations and sunsets.
• Partner with the AI Solutions team to translate workflow applications and forward‑deployed engineering developments into compelling value propositions and market‑ready narratives; define differentiated positioning for AI‑driven tools and support AI Solutions pilots and proof‑of‑value engagements with customers.
• Support new pricing and packaging strategies for bundling data and insight aligned to customer workflow; build out supporting value hypotheses.
• Look for opportunities to use AI across tools, technology, data and content development to better understand our customers and competitors.
• Build, manage and coach a high‑performing global team, fostering a culture of excellence, collaboration and innovation to meet the demands of a high‑growth company under PE ownership.

About You

• Proven senior leadership experience in product marketing within a data, SaaS, AI or analytics‑led organisation.
• Experience working in the energy and/or natural resources industry.
• Demonstrable experience in marketing, a growth mindset and solid strategic thinking.
• Experience within a B2B environment.
• Strong communication, presentation, story‑telling and writing skills.
• Expertise in GTM strategy, segmentation, ICP development, positioning and value messaging.
• Experience partnering with technical, engineering or AI/ML teams to commercialise complex technology.
• Strong analytical skills and comfort working with ARR, pipeline, buying signals and performance dashboards.
• Strong command of verticalised GTM models, customer workflows and JTBD frameworks.
• Excellent interpersonal skills and ability to influence and engage peers.
• Demonstrated experience of stakeholder management.
• Experience working autonomously within a matrix organisation.
• Experience leading globally distributed teams.
• Project and budget management skills and attention to detail.

Working Expectations

We are a hybrid working company. The successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment. While this is a full‑time role, flexible working arrangements will be considered. Because the team is global, a degree of flexible working will be required to accommodate different time zones.

Equal Opportunities

We are an equal opportunities employer and are committed to recruiting the best people regardless of race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process. For more information about your rights under the law, visit www.eeoc.gov.