Head of Demand and Portfolio Marketing

HEAD OF DEMAND AND PORTFOLIO MARKETING

This is an exciting opportunity for an ambitious, commercially minded marketer to step into a high‑impact leadership role within a fast‑paced global marketing team. Reporting directly to the Chief Marketing and Communications Officer (CMCO), you will sit on the senior leadership team and lead a growing team focused on demand generation, portfolio marketing and growth.

Responsibilities

• Lead and develop a team of demand and portfolio marketers across demand, campaign, digital and events functions.
• Design and execute a repeatable, data‑driven campaign process in partnership with Marketing Operations, Content and the wider marketing team, ensuring portfolio priorities, audience segmentation and digital channel orchestration are embedded throughout.
• Own global lead generation, set clear KPIs and pipeline goals, deliver against revenue targets, and use AI‑enhanced insights and optimisation to improve performance and conversion.
• Collaborate closely with the Events team to align event strategy with regional and global marketing campaigns and revenue goals.
• Enforce and review regular campaign reporting, holding monthly measurement meetings and ensuring continual optimisation of tactics.
• Partner with Portfolio, Content, Demand, Digital and Communications teams to deliver integrated campaigns, strengthen portfolio positioning and create a connected audience experience across channels.
• Set campaign KPIs for the team and align with broader marketing functions to drive growth through lead generation, portfolio impact and digital engagement.
• Drive reporting enhancement with Marketing Operations to provide dashboards, analytics processes and martech integrations for campaign, digital and portfolio performance, including AI‑driven insights where appropriate.
• Work closely with Sales and marketing operations teams to report monthly on the marketing revenue pipeline and improve visibility of marketing effectiveness within Salesforce.
• Project‑manage campaigns, holding regular assessment meetings with stakeholders and delivering a monthly performance report to the CMCO.
• Generate actionable audience and engagement insights, identify the highest‑performing channels and assets, and use those insights to optimise portfolio messaging, nurture flows and campaign effectiveness.
• Support the team in developing strong stakeholder relationships with regional MDs and Sales Leaders, holding them accountable for reaching revenue and campaign objectives.
• Drive the Campaigns team to deliver strong CX campaigns with clear objectives, KPIs and measurable outcomes (including NPS, satisfaction and CX touchpoint survey execution).
• Develop a clear audience‑focused strategy and support the regionalisation of strategic marketing plans, working with the Head of Marketing Transformation to enable a data‑driven approach.
• Deepen understanding of the company’s product set, define clear portfolio narratives and value propositions, and translate priorities into differentiated, digitally led go‑to‑market programmes.
• Champion the adoption of AI and digital innovation across the marketing function, including responsible automation, personalisation, experimentation and governance to improve efficiency and buyer experience.
• Ensure all regional campaigns adhere to the group tone of voice.

Qualifications

• Proven experience in a senior B2B marketing role with demonstrable success across demand generation, campaign leadership, and portfolio marketing.
• Strong leadership abilities, able to push a team and build relationships with senior stakeholders, positioning marketing as a strategic partner.
• Detail‑oriented with strong numeric skills and experience managing multi‑million‑dollar marketing budgets.
• Experience juggling multiple projects simultaneously and maintaining focus on a structured plan.
• Strong relationship‑building and negotiation skills to manage internal and external stakeholders in a fast‑paced environment.
• A natural problem solver and change agent, supporting the CMCO in driving behavioural and process change within a rapidly growing organization.
• Experience managing a remote team of more than five marketers, with a keen interest in developing talent to reach full potential.
• Proficiency with CRM, MAP and digital marketing tools – including Salesforce (Pardot a bonus) – and confidence working with marketing automation, analytics, AI‑enabled optimisation and reporting platforms.
• Strong portfolio marketing capability, including audience segmentation, positioning, messaging and translating product priorities into commercially effective go‑to‑market plans.
• Deep understanding of AI and digital marketing trends, with the ability to apply automation, personalisation, experimentation and governance responsibly.
• Undergraduate degree required; Chartered Institute of Marketing qualification or equivalent is a bonus.

Benefits

• Opportunity to shape and elevate demand and portfolio marketing within a large, growing global business.
• Direct exposure to senior leadership and the ability to own global campaign strategy and portfolio direction.
• A competitive compensation package.
• Broad exposure across jurisdictions and direct collaboration with senior management.
• A genuine career path and the chance to influence the future portfolio marketing agenda.
• Opportunity to work with a diverse, agile and global marketing team.